Job Requirements
POSITION SUMMARY
The Marketing Coordinator supports the Marketing Manager across all stages of the Marketing lifecycle. From new product launches to consumer marketing campaigns, by managing key marketing milestones, contributing to go-to-market toolkits, coordinating cross-functional teams, and ensuring the timely delivery of products and campaigns. This role works in close collaboration with both global and regional teams. Focused on executional excellence, market insights, and consumer engagement, this role enables effective product launch, go-to-market execution and contributes to brand growth through detailed planning and strong collaboration.
Header
KEY RESPONSIBILITIES
Collaboration:
1. Demonstrate ownership by executing projects with excellence and communicating key results and insights.
2. Build effective cross-functional and external collaborative relationships to deliver business objectives.
3. Proactively seek opportunities for learning, development, and contribution beyond core responsibilities
New Product Lanch Management
4. Christmas and Gifting campaigns.
5. Responsible for programme key milestones to ensure timely execution:
6. Responsible for copy sheets and Teamcentre system inputs
7. Responsible for building financial scenarios and contributing to forecasting alignment
8. Support project management for programmes in product planning database (Runway) to facilitate cross-functional workflows
9. Oversee collateral production and manage external vendors in partnership with Indirect Procurement
10. Support Regions’ marketing plans by preparing materials to facilitate local execution (Bulletins, Forecasting
11. Documents, Forecast Alignment docs)
12. Assist with project tracking and administrative tasks to ensure efficient project management
13. Conduct market and competitor analysis to identify trends and opportunities in the market
14. Pull sales data for performance tracking and input into programme planning
15. Support regions with bulletin queries, retailer master decks and coordinate delivery of lab samples, comps
Campaign Planning and GMT
16. Assist in strategically planning 360° marketing campaigns for product launches and brand activations
17. Coordinate with internal teams (Creative, Product Development, Channel Marketing) to ensure timely delivery ofcampaign assets aligned across consumer touchpoints
18. Support the development of Go-To-Market guidelines to ensure consistency and scalability in local market execution
19. Work with Regional leads and internal teams to monitor campaign KPIs and prepare performance reports to assess ROI and inform future strategies
20. Assist with post-campaign analysis to extract insights & learnings to inform future programmes and drive continuous improvement in marketing effectiveness
21. Conduct competitive research on product assortments, launch strategies and in-market activations to identify best practices
Qualifications
22. Have strong organisation skills with an ability to prioritise and manage multiple projects at one time to a high level of detail
23. Be highly numerate and analytical with an ability to cross reference a variety of sources to reach firm conclusions
24. Demonstrate excellent verbal and written communication skills with ability to interface and build relationships with many departments across the organisation
25. Demonstrate both a creative and commercial mind-set and use this approach in making recommendations
26. Be resilient, adaptable and reliable, committed and with a will to go above and beyond
27. Be self-motivated with energy and enthusiasm to drive results
28. Be naturally curious with a strong interest in the consumer, cultural diversity, and industry trends, enthusiasm and passio