Product Marketing Team – Senior Marketing Executive
Position Overview:
The role involves developing, implementing, and reporting on marketing campaigns across multiple channels for our customers and suppliers, working closely with our Procurement Team. Additional duties and overnight stays may be required.
Key Responsibilities:
1. Campaign Development and Management:
o Create and manage targeted marketing campaigns for key product categories, involving branch support.
o Tailor strategies for B2B and B2C segments.
o Use customer insights to optimise campaigns and drive sales online and in branches.
o Coordinate daily activities, campaigns, and communications with relevant teams.
2. Supplier Collaboration and Alignment:
o Plan and execute co-branded marketing activities with suppliers.
o Manage supplier budgets and KPIs to enhance brand presence.
3. Performance Analysis and Reporting:
o Monitor and report on sales, website traffic, social media, and other metrics.
o Evaluate KPIs and ROI to improve future activities.
4. Additional Duties:
o Contribute to social media content creation.
o Support the wider marketing team and branches.
o Manage administrative tasks, including budgets and projects.
o Travel to branches, possibly overnight.
Desired Skills:
* Experience in a fast-paced environment.
* Budget management skills.
* Understanding of digital marketing is desirable.
Minimum Requirements:
* Experience in building and evaluating marketing campaigns.
* At least 3 years in marketing roles.
* Full UK driving license.
* Local to East Yorkshire / North Lincolnshire.
Benefits:
* Competitive pay and bonus schemes.
* Training, development, and holiday benefits.
* Contributory pension, cycle scheme, free parking.
* Enhanced maternity/paternity, employee discounts, support programs.
MKM is the leading independent builders’ merchant in the UK, established in 1995, with over 134 branches and 3100 employees. Join us to be part of our growth and diverse team!
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