Grade: 3
Position type: Full time, 37.5 hours a week. Fixed term for 14 months - Maternity Cover (flexible working will be considered)
Responsible to: Head of Supporter Engagement
Direct reports: Rotary Engagement Officer, Rotary Marketing Officer, Community Marketing and Events Officer, Community Engagement Officer
Location: Truro, (Hybrid with a mix of office and home working) or Remote (UK only)
with occasional travel to our HQ in Truro, Cornwall
Role purpose:
At ShelterBox, we know that powerful storytelling, consistent communication, and unforgettable experiences are key to inspiring action and developing deep, long-term relationships. The Community and Events Manager plays a vital role in delivering a dynamic programme of community fundraising campaigns, events, and product innovations that connect people to our mission in meaningful ways.
Community is the team who inspire and support volunteers and fundraisers (the Rotary network, individuals, small businesses and groups) in taking action to help families who have lost everything to disaster. From giving school talks to undertaking 12-hour fitness challenges, selling homemade jam, and camping out in their garden - we believe each and every one of our fundraisers is an inspiration.
We are proud to be project partners with Rotary International, a global community of 1.2 million neighbours, friends, leaders and problem-solvers. The Rotary International (RI) and Rotary in Great Britain and Ireland (RGBI) relationships offer substantial income opportunities, but also enviable network opportunities that reach far beyond traditional community fundraising activity.
By leading on the management, development and evaluation of all aspects of the community fundraising strategy this role will help to grow ShelterBox income and reach across the UK and Ireland.
Who are we looking for?
ShelterBox is seeking a bright, motivated and proactive fundraiser who understands and is passionate about the value that our volunteers and different communities can bring to ShelterBox.
We are looking for someone to lead the Community team, a person who is able to juggle a busy workload with competing deadlines and someone who can be flexible and responsive when a major disaster occurs.
This role is responsible for leading on event and product innovations while supporting the team to develop best in class supporter journeys. We are looking for someone who has a vision for putting data at the heart of all decision making.
The individual should love working with people - be it the wider internal team, volunteers or fundraisers from across the country.
This is a key fundraising role and a great opportunity to inspire and engage with the wonderful supporters who enable ShelterBox to deliver its mission.
Duties will include but not be limited to:
* Deliver the community fundraising programme and continually monitor results, with particular focus on net income, Rotary engagement, supporter growth and the development of our volunteer network. Adjust and adapt plans accordingly.
* To set income and expenditure budgets for all community and events activity, monitoring industry and supporter trends, progress against budgets and reforecast income and expenditure as required.
* Set measurable KPIs for the Community and Events Team and objectively review the success and achievements against targets. Identify areas of risk and opportunity. Ensure contingencies are in place as appropriate.
* Strategically grow community income by identifying priority audiences and developing products/campaigns/communications to maximise the value of our existing supporters and to reach new ones. Ensure we remain relevant and future focused. To include the optimisation and mainstreaming of digital engagement.
* Continue to develop and test events, with the aim of growing our events portfolio, working closely with the Community Marketing and Events Officer.
* Embed evidence-based decision-making within the team, using insight and data to inform ways of working, and improving our use and adoptions of systems.
* Support team with stewarding high value community stakeholders, including the strategically important relationship with RGBI. Role model and support great relationship fundraising - leading by example to inspire high standards in the team.
* Lead the development of strategic plans to maximise our partnership with RGBI (including income, awareness and networking opportunities). Manage and support the Rotary Marketing and Engagement Officers to drive activity and performance. Work closely with the Rotary Partnership Manager to ensure plans and communications are aligned.
* Support Community Engagement Officer with the development and growth of our community volunteer network.
* Work with the Rotary Marketing Officer and Community Marketing and Events Officer to oversee the development of mass participation campaigns to engage target audiences (warm and cold) and grow income.
* Develop, deliver and evaluate major disaster plans for community audiences.
* Work across the team to review and develop 'donor journeys' in collaboration with the wider fundraising and Supporter Care team, ensuring an excellent supporter experience.
* Create an environment which supports the team to be confident in the contribution and development of new ideas for fundraising, ensuring we adopt a 'test and learn' approach through which people feel safe and supported to innovate.
* Ensure fundraising activity is carried out in accordance with current good practice and within charity law, managing contracts and agreements and providing advice to others.
* Represent the work of ShelterBox at events to members of the public and supporters, where necessary delivering presentations with occasional out of hours work required.
* Continue to develop a high performing team.
* Participate in the day-to-day work of the organisation - such as reporting, attending team meetings as required, and taking a flexible approach.
* Any other duties as may be reasonably required to ensure the smooth running of the Community and Events Team and wider Supporter Engagement Team.