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Digital performance marketer

Hertford
Permanent
Blue Pelican
Posted: 10 February
Offer description

Digital Performance Marketer - Programmatic

Salary: £32,000 to £35,000 base + 12% bonus and benefits

Location: Hemel Hempstead

Working setup: Hybrid (3 days in office) | Onsite parking


If you’re happiest when you’re deep in platforms, pulling levers that actually shift performance, this one will feel like home.

This opportunity is with a major UK consumer brand in the leisure and hospitality space within their performance marketing function. They’re principally looking for someone who has experience of programmatic campaigns, working with Google Ads, Campaign Manager and DB360. But who has an interest in wanting to expand horizons by getting the opportunity to learn Paid Social as part of a development pathway within this role, moving you into a more rounded ‘Biddable Media’ career pathway.

In addition, you’ll also be developing towards broader ownership, more commercial exposure, and a clearer path forward than the typical “keep the lights on” performance role.

The role in real terms

You’ll be running campaigns across Programmatic (display and video) principally,with the ability to extend your experience and gain exposure to paid social; both with a clear focus on driving high-quality traffic and strong outcomes, not vanity metrics.

These guys tend to play with big budgets across their performance marketing channels (in the 8 digit space), so you can expect the campaigns you’ll be working on are going to be highly visible.

What that tends to look like day-to-day:

1. Planning, launching and optimising Programmatic display and video activity with clear performance goals
2. Managing campaigns across key platforms including DV360, Campaign Manager, and Google Ads
3. Monitoring pacing, budgets and delivery, then making smart changes based on what the data is saying
4. Working with creative and brand stakeholders so messaging, formats and assets are fit for purpose (and actually drive results)
5. Keeping reporting useful and actionable: performance updates, insights, learnings, and next steps
6. Supporting Paid Social activity where needed, but with the role weighted clearly towards Programmatic
7. Partnering with a senior channel lead, learning fast and contributing to how the channel evolves

This isn’t one of those roles where Programmatic sits in the background as an afterthought. It’s central, visible, and taken seriously.

You’ll get:

8. Proper ownership in Programmatic, not just “assisting”
9. A chance to become sharper on optimisation, testing and measurement
10. Exposure to wider commercial thinking, not just platform work

You’ll like this role because it has momentum.

You’re not being hired to “maintain”. You’re being hired to improve and grow the channels, and you’ll be surrounded by teams that care about creative quality and performance insight.

If you’re thinking longer-term, this role sets you up nicely for:

11. stepping into broader channel ownership
12. developing stronger commercial confidence
13. becoming a more rounded performance marketer (Paid Social + Programmatic is a strong combo)

What we’re looking for

Ideal background:

14. A couple of years commercial experiencewith hands-on Programmatic campaign skills in a Consumer facing industry
15. Hands-on familiarity with DV360, Campaign Manager, and Google Ads
16. Strong with numbers and genuinely comfortable working with data day to day
17. Organised, detail-focused, and able to keep campaigns running cleanly
18. Confident using Excel and reporting performance clearly
19. Comfortable dealing with multiple stakeholders (and keeping things moving)

Bonus points if you’ve worked in a fast-paced consumer brand environment, or even from a digital agency doing this for a client, or maybe even have a broader view of digital marketing beyond your core channels.

Working pattern & package

20. Hybrid working: 3 days a week in the office, 2 from home
21. £32,000 to £35,000 base
22. 12% bonus, Pension, Healthcare, Holiday discounts and additional benefits
23. Onsite parking available

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