DR Copywriter wanted About Kendago: is a global, premium digital advertising group specializing in direct response marketing. We are seeking a skilled and creative copywriter to join our CRO (Conversion Rate Optimization) team. As a DR Copywriter, you will play a crucial role in enhancing the promotional materials for some of the most successful direct-to-consumer (DTC) brands. Responsibilities: Remote, Part-time, with possibility of going full-time: Work remotely with the potential for transitioning to a full-time role based on performance and business needs. Support the CRO department: Collaborate with the Conversion Rate Optimization team to enhance the funnels of leading DTC brands. Conduct independent research: Thoroughly research target audience, product/brand, price points, offer, and funnel/buyer journey. Manage tasks and deadlines: Efficiently organize and manage tasks, ensuring timely completion based on project deadlines. Conceptualize and provide "hook" ideas: Generate creative concepts and compelling hooks to captivate the target audience. Proofread all work: Ensure accuracy and quality by thoroughly proofreading all written materials. Proficient in project management tools: Comfortably navigate Monday.com project management platform, Google Docs & Sheets, and Slack for seamless collaboration. This is an exceptional opportunity to contribute to the success of the most prominent brands in the DR space and be a key player in the dynamic field of digital advertising. Ideal candidates for this role must have a background in direct response (DR) marketing. Applicants without DR experience are not relevant and are discouraged from applying. We are specifically seeking individuals with a proven track record in crafting successful D2C funnel sales copy, including Video Sales Letters (VSLs). Business Unit: CRO Remote/Hybrid: Remote Ideal Candidate should… Be born and raised in the USA: Demonstrate a strong understanding of the cultural nuances and preferences of the US market. Be a critical thinker and creative writer: Possess the ability to think critically and creatively to craft compelling copy. Have a proven track record: Showcase a successful history of writing promotional D2C funnel sales copy, including Video Sales Letters (VSLs). Have wide knowledge of funnel optimization and LTV creation: Exhibit expertise in optimizing sales funnels and creating strategies to enhance customer Lifetime Value (LTV). Understand direct response/direct-to-consumer marketing principles: Display a solid comprehension of direct response marketing principles, goals, and metrics. Have excellent English writing and grammar skills: Demonstrate proficiency in English writing and grammar to maintain high-quality communication. Be detail-oriented and a multi-tasker: Prioritize tasks effectively, shift gears, and meet deadlines with precision.