The nutritional landscape is changing, with customers struggling to have their questions answered correctly and simply. With search and social channels dominated by health claims and misinformation, AI-generated recommendations and social platforms are becoming key search tools. We are seeking a Nutritionally Accredited Copywriter to help lead this shift, ensuring our brand is present wherever consumers research or consider solutions to their health and nutritional challenges.
You will be responsible for increasing our visibility across organic search, AI-powered platforms (such as AI Overviews, LLMs, conversational search), and social media channels. Responsibilities include managing on-site content hubs, editorial content across The Locker Room and media publications, and engaging with community forums like Reddit.
Core Responsibilities
Search & AI Discovery
* Create content aligned with our organic strategies to boost visibility on traditional search engines (Google, Bing) and AI platforms (LLM answers, AI Overviews, conversational AI).
* Translate consumer behavior and discovery trends into actionable content.
* Shape brand presence within AI-generated recommendations, trip-planning tools, and social discovery journeys.
* Collaborate with SEO, content, data, and social teams to optimize strategies continually.
* Stay informed on developments in AI search, nutrition, and platform innovation to keep the brand at the forefront.
Social Discovery
* Develop strategies with the social team to increase visibility on social search platforms, focusing on Reddit, TikTok, and YouTube.
* Collaborate with the Social Media Executive and TikTok Content Creator to grow presence in social search.
* Manage social search reporting dashboards to analyze performance and identify opportunities.
* Integrate efforts across organic search, AI platforms, and social search for maximum impact.
Core Competencies
* Background in Nutrition, with a Bachelor’s or Master’s degree.
* Passion for simplifying and demystifying nutrition information.
* Curiosity about how people search and engage with nutrition marketing.
* Collaborative, data-literate, and confident in writing long-form content.
* Enthusiastic about shaping how consumers discover and engage with Protein Works.
Core Behaviours
* Pace: Embrace speed to build momentum and foster growth.
* Communication: Value teamwork and open communication.
* Trust: Follow through on commitments and offer help readily.
* Transparency: Maintain openness and remove barriers.
* Challenge: Be comfortable with discomfort and explore new territories.
* Learn: Foster experimentation and continuous improvement.
* 360 Management: Lead regardless of your position, managing up, down, and across.
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