Sales Manager / Business Development Manager – Drinks Industry
Berkshire (Field-based, with travel across the region)
Up to £45, per annum + Bonus + Car Allowance + Benefits
Sector :
Drinks Distribution / On-Trade / Hospitality
I currently have an exciting opportunity for an experienced Sales Manager with experience in the on-trade drinks industry to work for a leading drinks distributor as their Berkshire Sales Manager
As the Sales Manager / BDM, you’ll be the face of the business in the region – building strong relationships with on-trade clients including pubs, bars, restaurants, hotels, and venues. You’ll be responsible for both account management and new business development, ensuring your customers receive first-class service.
Key Responsibilities
* Drive sales growth across your territory by identifying and converting new on-trade opportunities
* Manage and grow an existing portfolio of hospitality clients
* Build strong, consultative relationships with key decision-makers
* Promote our extensive drinks portfolio and introduce new products to market
* Work closely with internal teams to ensure excellent customer service and fulfilment
* Attend industry events, tastings, and brand activations where required
About You
* Proven track record in sales, ideally within drinks, FMCG, or hospitality
* Strong understanding of the on-trade sector (pubs, bars, restaurants, hotels)
* Results-driven with a passion for the drinks industry
* Confident communicator with strong negotiation and influencing skills
* Self-motivated, well-organised, and able to manage your own diary
* Full UK driving licence (essential)
What We Offer
* Competitive base salary + bonus structure
* Company car or car allowance
* Opportunities for progression in a growing business
* Regular industry training and tastings
* A vibrant, collaborative team culture
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