Marketing Manager | Conference & Events
Jockey Club Experiences | London Racecourses including Sandown Park, Epsom Downs and Kempton Park
Location
Jockey Club Racecourses London (Hybrid role across Sandown, Epsom and Kempton Park Racecourses, with some remote working and some nationwide travel required.)
About the Role
We are seeking a dynamic and results-driven Marketing Manager to lead the marketing strategy for conference and event spaces across Jockey Club Racecourses, with a focus on our London Racecourses. This role focuses exclusively on non‑race day revenue, promoting our venues for meetings, conferences, exhibitions, private events and occasional ticketed events.
You will be responsible for developing and executing integrated marketing campaigns that drive awareness, engagement, and bookings for our event spaces. This is a hands‑on role requiring creativity, commercial acumen and strong project management skills.
Given the multi‑site nature of this role, it is essential that you hold a full driving licence and have access to a vehicle to carry out regular travel between venues and HQ.
Key Responsibilities
* Develop and implement marketing plans to promote conference and event spaces across multiple racecourses.
* Identify target markets and create tailored campaigns to drive leads and conversions.
* Ensure all marketing activity is underpinned by clear objectives that support conference and event revenue.
* Manage a budget to deliver targeted activity that demonstrates ROI; invoice management.
* Deliver multi‑channel campaigns (email, social media, paid advertising, owned advertising, exhibitions/events and content marketing); manage campaign budgets and report on ROI and performance metrics.
* Own the marketing and communications calendar, ensuring all content, campaigns, events, seasonal opportunities and relevant national days are planned and executed.
* Proactively identify key focus periods and implement campaigns that support commercial objectives.
* Oversee C&E website content and work with a digital agency to optimise online presence and lead generation.
* Create and post relevant social media content for each venue, growing followers, reach and engagement; promote client events.
* Produce basic creative (e.g. social media assets) in line with brand guidelines; manage an external design agency to produce marketing collateral.
* Work with sales team to create a compelling sales tool kit, regularly reviewed and updated.
* Collaborate with venue teams and sales teams to understand offerings and create compelling propositions; maintain communication with venue GMs and operational teams.
* Liaise with internal teams, including the central Marketing department, to ensure brand consistency and alignment with overall business objectives.
* Work with other C&E Marketing Managers and Head of C&E Marketing for alignment and support efficiencies.
* Plan, build and send targeted email campaigns; monitor engagement and optimise for performance; ensure GDPR and data protection compliance; maintain customer data in CRM.
* Work with the PR agency to plan and create content for C&E trade press; write, edit and proofread copy for multiple channels.
* Track campaign performance, analyse data and provide actionable insights and reports to stakeholders.
Skills & Experience
* Proven experience in marketing, ideally within events or venues.
* Comfortable using basic design platforms such as Canva or Adobe applications.
* Strong knowledge of digital marketing, including SEO, PPC and social media.
* Hands‑on marketing experience and pro‑activity at the heart of everything you do.
* Excellent project management and stakeholder engagement skills.
* Ability to manage external agencies and deliver projects on time and within budget.
* Ability to manage multiple stakeholders and lead the marketing narrative.
* Creative thinker with strong copywriting and content creation skills.
* Analytical mindset with ability to interpret data and adapt strategy.
* Comfortable working across multiple sites, as a team and independently.
* Curious about latest marketing, technology and AI trends.
Benefits
* Medicash – healthcare benefits (including dental, optical and therapy treatments for up to four dependents).
* Aviva Digicare – free annual healthcare check.
* Exclusive benefits & wellbeing site (Perks at Work).
* Entertainment discounts – up to 55% off cinema tickets.
* Health & wellbeing discounts – Nuffield Health 20% and Pure Gym 10%.
* Travel discounts – with holiday companies such as TUI and Expedia.
* Shopping discounts – up to 15% at high‑street and online stores via shopping cards.
* Meals on duty.
* Vodafone discounts.
* Pension scheme and life assurance.
* Employee assistance programme.
* 23 days + bank holidays and an additional day off for your birthday.
* 2 days additional leave after return from maternity leave in the first year back.
* Competitive and supportive family benefits.
* Day off for baby’s first birthday.
* Holiday purchase scheme.
* Ongoing training & development and career pathways.
* Professional subscriptions paid.
* Financial wellbeing programme and preferred rates on salary finance products.
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