Overview
As a Junior PPC Account Manager, you will be responsible helping to manage the PPC, Media and Paid Social for Betfred. We’re looking for individuals who want to build a career in Paid Ads Marketing, while improving their broader digital marketing skills. In return, we’ll provide an exciting, fun and friendly office environment with fantastic people to work with.
Responsibilities
1. Manage PPC accounts across Google & Bing
2. Setting up and managing Media & app campaigns across our partner networks;
3. Support in planning, implementing and optimising PPC & Media campaigns effectively and autonomously (after training);
4. Paid Social Media campaigns across sporting events on channels such as Facebook, Instagram, Twitter and Snapchat
5. Create engaging ad copy, target relevant audiences and keyword analysis;
6. Report on your campaigns’ effectiveness.
7. Continuously research and test new ideas, and use these to optimise your campaigns;
8. ·Keep abreast of changes in the industry and how they will impact the business.
Skills & Experience
9. Proficient with Windows and Microsoft Office - particularly Excel & PowerPoint;
10. Interested in sport – a gambling background is preferable
11. Comfortable with analysing data and making recommendations based on your findings;
12. Able to communicate and present clearly, concisely and professionally, both verbally and in writing;
13. Very organised and able to prioritise your own work;
14. Comfortable working independently and able to find answers to your own questions through research.
15. Have a degree level qualification or equivalent CIM diploma;
16. Be genuinely interested in digital marketing and PPC
Benefits
Be Rewarded:
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17. Earn Extra Rewards: Unlock bonuses and incentives to enhance your income.
18. Secure Your Future: Build a nest egg with monthly pension contribution, helping you prepare for the future .
19. Family Support: Access enhanced Maternity & Paternity Pay to help you prepare for new additions to your family.
20. Refer and Earn: Cash-in on our 'Refer a Friend' programme – we're always looking for exceptional individuals like you!
21. Peace of Mind: Benefit from a death in service benefit, though we hope you'll never need it.
22. Save Smart: Enjoy discounts and cashback offers from a diverse range of high-street and online retailers, saving on everyday essentials and indulgences.
Get Recognised:
23. Celebrate Longevity: Join our long-service recognition programme, honouring the dedication of our loyal team members throughout their careers.
24. Peer and Manager Acknowledgment: Recognise and be recognised for your achievements, earning points redeemable with over 700 global retailers.
25. Life's Milestones: Receive a gift to celebrate the birth of a baby, adoptions, and weddings, along with an extra day off for your wedding day.
Feel Valued:
26. Always Accessible Healthcare: Benefit from a 24/7 virtual GP service for you and your family, ensuring prompt health answers that fit your schedule.
27. Prioritise Mental Wellbeing: Utilise an independent service to identify and receive mental health support, including face-to-face counselling and self-help resources.
28. Financial Wellbeing: Optimise your budget with our financial wellbeing package, offering real-time earnings tracking and early access to earned pay to help support you with unexpected bills.
29. Savings Made Easy: Set up salary-based savings and earn a 5% boost through our savings scheme.
30. Personalised Financial Guidance: Access one-on-one support from an independent Financial Coach.
31. Comprehensive Assistance: Confidentially address life challenges through our Employee Assistance Programme, covering childcare, family matters, relationships, addiction, legal issues, financial concerns and more.
32. Holistic Wellbeing Tools: Explore a wide range of resources for physical, mental, nutritional, and financial wellbeing through our Wellbeing App.
33. Eye Care Benefits: Enjoy complimentary eye tests and contributions towards single lens prescriptions for VDU users.