DescriptionSupporting documentsEmployerLocation
The primary purpose of this role is to assist in the planning, development and delivery of the college’s student recruitment marketing service with a specific focus on driving growth in numbers of adult learner numbers on our part-time courses, Access and Higher Education programmes and on our apprenticeship pathways. The successful candidate will play a significant part in achieving marketing objectives and proactively investigating student recruitment opportunities, devising and delivering high quality, multi-channel marketing campaigns and monitoring impact. Working as an integral part of the Marketing Team, the post-holder will also be required to support the delivery of presentations to external audiences and key recruitment events to ensure that the college’s recruitment targets are met
Key Responsibilities
1. To produce high quality marketing collateral for marketing courses to our key audiences with particular focus on our Access and Higher Education offer for 19+, apprenticeships for adult learners and adult learning opportunities generally
2. To assist in generating engaging content for campaigns and for college publications
3. To recognise and respond quickly to student recruitment marketing opportunities
4. To demonstrably contribute to the planning, organisation and delivery of internal and external college events to maximise student recruitment
5. To plan and deliver presentations on all adult learning opportunities at Hopwood Hall College
6. To actively support the Head of Communications & Marketing to deliver all aspects of the College Marketing Strategy
7. To take an active part in all College marketing activities including updating the college website and social channels
8. To seek new opportunities to market the college and recruit students aged 19+
9. To be familiar with college learner data systems
10. To assist on the production of high quality marketing collateral for recruitment activities and for all courses for 19+ applicants for all study areas at all levels
11. To develop administrative processes to maximise efficiency, productivity and impact of the team
12. To act as a Brand Ambassador providing advice and guidance ensuring brand consistency on all college marketing collateral
13. To develop excellent relationships with internal and external stakeholders
14. To carry out regular benchmarking of competitor marketing activity and report on this
15. To work with departments across the college to proactively generate new and engaging copy
16. To provide a proof reading service for all collateral
17. To write copy and create content for different target audiences with clear call to actions
18. To schedule content on social channels.
19. To take an active interest in best practice and new and innovative ways Marketing can improve reach or service
20. To maintain an understanding of legislation such as GDPR
21. To assist in the collation and submission of reporting content
22. Ensure continuous development and improvement of personal professional knowledge
23. Any other duties of a similar level of responsibility as may be required
Skills, Knowledge and Expertise
Qualifications
Essential Criteria
24. Educated to a minimum of level three qualification
25. Minimum of level two English qualification
How Identified: Application
Desirable criteria
26. Educated to degree level ideally in Marketing, English or Multi-Media Journalism.
How Identified: Application
Experience
Essential Criteria
27. Copywriting experience/experience of undertaking projects involving significant written content
28. Experience of organising and delivering events
29. Experience of presenting to diverse audiences
30. Experience of creating excellent content for social channels
31. Experience of designing promotional materials for a variety of digital and physical channels
32. Photography and videography experience
33. Ability to build and maintain productive working relationships with internal and external contacts
34. Excellent verbal and written communication skills
35. Written English to publication standard
36. Experience of developing, implementing, and evaluating marketing and/or student recruitment plans, preferably in an education context
How Identified: Application/Interview
Specialist Knowledge
Essential Criteria
37. Knowledge of the issues affecting adults in education
38. Knowledge and understanding of the college business (e.g. structure, curriculum)
39. Ability to work with learners of all ages and understand the issues facing different groups of learners
40. Good knowledge of social media channels and of multi-channel marketing techniques
How Identified: Application/Interview
IT Skills
Essential Criteria
41. Advanced user of Microsoft applications
42. Ability to use technology to generate information and improve efficiency
43. Familiarity with content management systems
How Identified: Application/Interview
Safeguarding Statement
Hopwood Hall College is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all staff and volunteers to share this commitment.We particularly welcome applications from under represented groups including ethnicity, gender, transgender, age, disability, sexual orientation or religion.