We are seeking a strategic and execution-driven Marketing Manager to lead a high-impact Measurement & Effectiveness program within a dynamic, cross-functional marketing team. This role is ideal for a self-starter with strong B2B marketing experience, a passion for event strategy and execution, and the ability to operate independently in a fast-paced, tech-driven environment.
Key Responsibilities:
Strategy Ownership & Program Leadership
* Own the Measurement & Effectiveness marketing program for 2025–2026.
* Analyze market conditions and advertiser data to define the 2026 program strategy.
* Operate with autonomy to develop strategic marketing plans aligned with business goals.
* Collaborate with content partners and digital publications to drive thought leadership.
Event Strategy & Execution
* Lead planning and execution of a large-scale flagship event in Q1 2026, with planning kicking off in Q4.
* Manage end-to-end event operations, from ideation to delivery.
* Oversee a portfolio of smaller scale events and serve as a project lead for broader initiatives.
* Coordinate across multiple teams including regional marketers, sales, and content teams.
Cross-Functional Leadership
* Act as a marketing lead and key member of a cross-functional project team.
* Partner with marketers across EMEA, sales stakeholders, and operations to ensure alignment and delivery.
* Drive collaboration, communication, and excellence across team members and vendors.
Qualifications:
Experience & Skills
* 7–10+ years of B2B marketing experience, with a strong background in event marketing and program management.
* Proven ability to lead strategic marketing initiatives with minimal guidance.
* Demonstrated experience managing cross-functional teams and vendor relationships.
* Experience working in fast-paced, tech-focused environments is highly preferred.
* Strong project management and process-building skills.
* Familiarity with marketing measurement and campaign effectiveness is a plus, but not required.
Personal Attributes
* Independent, self-motivated, and able to own programs end-to-end.
* Strategic thinker with strong execution capabilities.
* Confident communicator and collaborator who thrives in team-oriented environments.
* Detail-oriented, organized, and comfortable juggling multiple workstreams.
Additional Information
* This role is approximately 60% focused on event execution and 40% on marketing comms, measurement, and content.
* While direct experience with measurement frameworks is a bonus, the role offers opportunities to learn and grow in that area.
* Tech industry experience is highly valued, but not mandatory.