Research & Insight sit at the heart of the Paramount brands, and understanding the core audience informs everything we do. This role will support the UK business in delivering clear, actionable insights through analytics, qualitative and quantitative research to meet the ongoing needs of the International Brands across Paramount.
What will you be doing?
The main focus of this role is to provide insights to all lines of business connected to our International Brands: Nickelodeon, Comedy Central, MTV, and Milkshake!.
This involves working closely with Programming, Scheduling, Marketing, PR, On Air, Consumer Products, and other teams to ensure the business delivers the best possible product to our audiences.
1. Interrogate all available research sources to provide internal and external partners with data analysis, creative, actionable insights to inform decision-making for all UK pay channels across the Paramount portfolio.
2. Track the performance of key competitor channels and brands.
3. Prepare and present weekly, monthly, quarterly, and annual reports on brand performance, including linear, non-linear, and digital metrics to all departments.
4. Support the Insights Director in managing and delivering qualitative insights.
5. Manage primary research projects from concept to delivery.
6. Collaborate with the Pay forecasting and finance team to provide up-to-date insights and analysis, ensuring aligned strategies and processes.
7. Proactively provide insights, adapting delivery based on partner needs.
8. Work with international counterparts and teams to align strategies.
What are we looking for?
* A strong knowledge and curiosity about television and film, with a passion for media.
* A high level of numeracy.
* Hard-working with an inquisitive mind.
* Ability to work efficiently under pressure and meet deadlines.
* A disciplined approach to see projects and requests through to accurate conclusions.
* Experience in viewer insight and/or research analysis, with a genuine interest in understanding TV viewing.
Ideal:
* Proven knowledge of BARB & Techedge, media analysis tools, and techniques.
* Experience with VOD/non-linear insight and online reporting.
* Experience with online measurement.
* Experience in survey design.
* Ability to produce high-quality written materials and deliver compelling presentations.
* Previous experience in a media company or broadcaster.
Competence Requirements:
* Numerate and analytical, with the ability to work accurately with numbers and draw conclusions from data.
* Teamwork skills.
* Strong administrative skills with attention to detail.
* Relationship management skills.
* Effective planning and organization skills.
* Excellent communication skills, both written and verbal.
* Motivation and ability to set and prioritize own tasks.
* Resilience and stamina to perform under pressure.
* Demonstrates commitment, motivation, and energy.
* Flexibility to adapt to varied situations and working relationships.
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks, and streaming services, Paramount's portfolio includes CBS, Showtime, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV, and Simon & Schuster. Paramount delivers the largest share of the television audience and boasts an extensive library of TV and film titles. The company also offers innovative streaming services, digital video products, and powerful capabilities in production, distribution, and advertising solutions.
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