Head of Commercial
Location: Leicestershire (office-based, LE8)
Permanent, Full-time
Company Overview
KSF Global Ltd has delivered bespoke, high-quality POS displays and store fixture solutions to well-known brands and retailers for 20 years. Following our recent relocation to a state-of-the-art, purpose-built HQ, the business is entering a new phase of growth with the launch of LCD & LED digital signage, self-service kiosks, ESL, and payment devices, targeting wider customer bases and new verticals (Hospitality, Health & Wellbeing). These initiatives open up new routes to market and more scalable, repeatable revenue streams.
To support this next stage, KSF Global is seeking a Head of Commercial to work closely with the MD on strategy, business development, and commercial operations to deliver sustainable sales growth across existing and new markets. This is a hands-on, senior SME role, combining strategic oversight, revenue optimisation, and operational delivery.
Role Summary
The Head of Commercial will be responsible for defining and executing KSF's commercial strategy, driving sustainable sales growth, managing key accounts.
Key areas of focus include:
Build and develop outbound sales team, manage performance and coach
Grow the existing core business of bespoke supply of POP displays and store fixtures
Entry into new verticals (Hospitality, Health & Wellbeing, Commercial) and customer segments
Coordinate and work with Marketing team for effective campaign execution and delivery
Ownership of commercial data, forecasting, and performance insight to support decision-making for predictable and sustainable growth
This is a player–leader role: a practical "do-er" with a cerebral, analytical approach, capable of shaping long-term strategy while driving key deals and initiatives.
Key Responsibilities
Commercial Strategy & Growth
Define and implement the company's commercial strategy to achieve sustainable sales growth
Identify and evaluate new markets, verticals, channels, and customer segments
Translate growth targets into clear revenue plans, KPIs, and commercial initiatives
Build and maintain revenue pipelines, forecasting, and reporting for leadership decisions
Align commercial plans with operational capacity, margin targets, and product roadmap
Key Accounts & Business Development
Manage strategic accounts and high-value opportunities
Lead market entry for new products and verticals
Support the team in securing and closing deals where required
Collaborate with design, production, and operations to deliver commercially viable proposals
Commercial Operations & Insight
Own commercial MI, reporting, and performance analytics
Monitor sales, margins, customer trends, and competitor activity
Use insights to drive pricing, product strategy, and business optimisation
Develop scalable processes for repeatable product and service sales
Team Leadership & Collaboration
Build, lead, and develop a small sales and commercial team (internal or outsourced)
Mentor and support team members to improve commercial outcomes
Encourage a performance culture focused on accountability, learning, and results
Skills & Experience Required
Essential
Proven experience in a commercial, business development, or senior sales/commercial leadership role in an SME
Strong track record in sustainable sales growth, new market development, and key account management
Experience building and developing a small sales team
Data-driven, commercially astute, and confident in MI, forecasting, and CRM systems
Strategic yet hands-on mindset
Ideally holds a degree in business, economics, or a related field
Desirable
Experience launching or scaling off-the-shelf / productised ranges
Exposure to digital, tech-enabled, or hybrid physical/digital products
Experience balancing bespoke project work with repeatable revenue streams
Involvement in channel expansion or market entry initiatives
Educational preference: Ideally holds a degree in business, economics, or a related field.
Personal Attributes
Player–leader: practical "do-er" with a cerebral, analytical approach
Strategic thinker with strong execution capability
Comfortable operating at board-level and with operational teams
Data-led, commercially rigorous, and outcome-focused
Entrepreneurial and adaptable to SME growth
Strong communicator able to influence internally and externally
Salary & Benefits
Base Salary: £60,000 - £70,000
Commission & Bonus: £10,000 – £20,000
Annual Paid Holiday: Up to 25 days
Benefit: Car allowance