Free Game and Loyalty Lead (6 month's FTC)
tombola Sunderland, England, United Kingdom
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Free Game and Loyalty Lead (6 month's FTC)
tombola Sunderland, England, United Kingdom
2 weeks ago Be among the first 25 applicants
Join to apply for the Free Game and Loyalty Lead (6 month's FTC) role at tombola
Free Game and Loyalty Lead (Fixed-Term Contract)
Location: Sunderland or Gibraltar (Hybrid)
Contract: 6 months Fixed-term
Are you passionate about player engagement, rewards, and creating unforgettable experiences? We’re looking for a Free Game and Loyalty Lead to drive tombola’s flagship free games and loyalty initiatives. This is a fantastic opportunity to shape one of our most iconic player propositions during an exciting phase of growth and innovation.
What You’ll Be Doing
As Free Game and Loyalty Lead, you’ll play a key role in growing engagement and retention across our player base. You’ll own the strategy, performance, and evolution of our free games and loyalty mechanics, working closely with cross-functional teams to deliver best-in-class customer experiences.
* Lead and optimize tombola’s free game and loyalty proposition
* Define key success metrics and KPIs to track impact and performance
* Collaborate with product, design, data, CRM, and content teams to deliver engaging features and campaigns
* Own the strategic roadmap and identify areas for improvement and innovation
* Conduct player research and analyze behaviors to improve loyalty and value continually
* Ensure alignment with compliance and responsible gambling standards
* Deliver insights and recommendations to senior stakeholders
What We’re Looking For
* Proven experience in product or marketing roles related to player engagement, loyalty, or gamification
* Strong commercial mindset—comfortable working with data to drive decisions
* Experience working in cross-functional teams including product, design, and CRM
* Excellent project management skills with the ability to prioritize and deliver quickly
* A customer-obsessed mindset and passion for continuous improvement
* Confident communicator with strong stakeholder management skills
Bonus Points If You Have:
* Experience in online gaming, gambling, or mobile apps
* Familiarity with segmentation, personalization, or loyalty mechanics
* A love for games and player-centric experiences
Why Join tombola?
We’re proud to do things differently at tombola. From our in-house development teams to our dedication to safer gambling and player wellbeing, we’re committed to creating a great place to work and play.
* Competitive salary and benefits
* Private healthcare
* Free breakfast and lunches in the office
* Quarterly bonus opportunities
* tombola merchandise & perks
* Hybrid working model
Ready to Make an Impact?
If you’re passionate about loyalty, love data-driven decision making, and want to join a team where your ideas matter—we’d love to hear from you. This is a fixed-term contract, ideal for someone eager to make a difference from day one.
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