Duration - 12 months
Onsite - 5 days
The successful candidate will own critical projects including end-to-end pipeline optimization across all funnel stages (MQL, SQL, SAL, Opportunities), management of paid media agency relationships, and delivery of weekly and quarterly business reviews to senior leadership. This is a business-critical role requiring immediate coverage to maintain momentum on ongoing campaigns and ensure continuity in pipeline performance.
Develop and execute B2B marketing plans: Create comprehensive B2B digital paid media strategies and campaigns to drive growth and customer engagement.
Own pipeline metrics and revenue targets, working backwards from business goals to develop comprehensive marketing strategies
Drive end-to-end pipeline optimization across all stages (MQL, SQL, SAL, Opportunities)
Partner with Sales to develop and execute high-impact nurture programs that accelerate pipeline velocity
Analyze funnel metrics to identify bottlenecks and implement solutions that improve conversion rates
Provide B2B reporting: Deliver weekly and quarterly business reviews (WBR & QBR) to measure performance and guide strategy optimisation.
Plan and deliver digital media campaigns, including managing the paid media agency
Compile, analyze, and present performance metrics, identifying opportunities to enhance campaigns and improve performance
Work effectively across organizational boundaries to define, manage, and prioritize work
Qualifications -
· 8+ years of professional non-internship B2B marketing experience
· Experience using data and metrics to drive improvements
· Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
· Experience with Salesforce
· Experience building, executing and scaling cross-functional marketing programs
· Experience communicating results to senior leadership
· Experience using Microsoft Excel to manipulate and analyze data