1. Developing and leading high impact B2B marketing strategies.
2. A leading B2B events focused tech company in London.
About Our Client
This organisation operates within the technology and telecoms sector and is recognised for its innovative approach to marketing. As a medium-sized events focused business company, it provides a professional yet collaborative environment for its employees to excel in their roles.
Job Description
3. Setting the overarching plan for each business unit, support by the Head of Marketing.
4. Managing a small team of marketers of Senior Marketing Executive and Marketing Manager levels.
5. Owning, managing and maintaining the combined budget for the two business units, supported by the Head of Marketing.
6. Responsible for evaluating all marketing campaign ideas raised by the business unit, ensuring it is well thought out, logical, feasible, and in line with marketing and business objectives.
7. Delivery of regular campaign reports to your sales managers and Head of Marketing.
8. Ownership of marketing campaigns for a select group of focus sectors and priority services within your business units.
9. Responsible for guiding and coaching your team members on marketing best practices, setting standards, and driving processes where needed.
10. Supporting the Head of Marketing with the execution of our PR strategy for the Consumer & Market Intelligence division, working alongside a PR agency.
11. Responsible for identifying market trends and understanding how they translate to the business, to drive campaign ideation.
12. Taking ownership of ensuring every campaign delivered by you and your team has purpose and is designed to drive genuine leads.
13. Ownership of campaign sign-off for your team, ensuring they are always of a high standard before launch.
14. Leading on brand advocacy, guiding your team and stakeholders on how to positively represent the business in every marketing and customer facing engagement.
15. Ownership of identifying, evaluating and pitching new initiatives that align to your business unit, your target audiences, and contribute to relevant growth goals.
The Successful Applicant
16. Proven track record in lead generation, events management and multi-channel campaign delivery.
17. Strong background across 360 degree marketing mix
18. Strong knowledge of the MQL/SQL funnel and marketing-sales alignment.
19. Hands on experience with CRM and automation platforms (e.g., Salesforce, HubSpot, Marketo).
20. Excellent analytical skills with the ability to turn data into strategy.
21. Demonstrated team leadership and people development skills.
22. Strong organisational and project management abilities
What's on Offer
23. Competitive salary starting at £60,000 per annum.
24. Hybrid working.
25. Permanent position based in London.