Most organisations talk about being data‑led and customer‑first. Few actually are.
We’re partnering with a high‑performing, challenger B2C organisation that has already built one of the most effective marketing functions in its category and is now looking for a senior leader to scale that into sustained growth.
This role owns the entire demand engine from first engagement through to conversion with a clear mandate to translate strategy into measurable performance.
You’ll lead across performance marketing, CRM, digital experience and brand, building a joined‑up system that actually drives outcomes.
A key part of the challenge is engaging digitally native, highly sceptical youth audiences and understanding how they discover, evaluate and make decisions in an increasingly AI‑influenced landscape.
What we’re looking for:
* Proven experience building or leading end‑to‑end growth / acquisition engines
* Strong expertise in CRM, lifecycle marketing, data and conversion optimisation
* Experience engaging younger / digitally native audiences (Gen Z / emerging consumers)
* Comfortable operating across both brand and performance
* Commercially sharp, outcome‑focused and hands‑on
Background is open to marketers with B2C experience: consumer brands or servicesgr, marketplace, tech, media, EdTech or progressive environments within complex organisations.
Why this role:
* Real ownership of growth and performance
* Opportunity to build a modern, data‑led engine properly
* High visibility and a clear pathway into broader leadership
If you’re doing good work but feel constrained by legacy thinking or siloed structures, this is worth a conversation.
tml Partners – A specialist marketing recruitment agency with over 30 years of experience sourcing marketing professionals.
As we receive such a high volume of applications, regretfully, we are only able to respond to successful candidates.
tml Partners is an equal opportunity employer and places a high value on the strength diverse talent brings. We are open to all talent and ensure all candidates receive equal consideration for employment. We do not discriminate on the basis of any protected characteristic, including age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation, or any other attribute protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
We wish you the best of luck with your search.
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