A global investment bank is seeking a Head of Marketing to own and execute the B2B marketing strategy for a key division within the business. You'll be the POC globally and you'll assist the division achieve its ambitious 5-year growth target.
Responsibilities:
Work with CMO to develop marketing strategy in the UK, Europe and North America, and oversee execution of strategies
Build a data-first marketing function by owning analytics across traffic, engagement, pipeline growth with sales and conversion optimisation
Oversee continuous optimisation of digital channels and marketing tech infrastructure to improve insights, efficiency, and customer experience
Oversee the global and regional marketing execution of campaigns across multiple channels (email, digital, social, content syndication, paid media)
Manage centralised campaigns including the management of asset production, QA, and campaign optimisation
Work cross-functionally with content, product marketing, and demand generation to translate strategy into execution-ready campaigns
Identify internal and external resources for strategic account marketing execution
Implement marketing programmes on behalf of sales and provide guidance to representatives on executing programme elements independently
Track ROI and implement improvements
Requirements:
Progressive senior marketing leader / director experience in the B2B financial services marketing
B2B financial services experience essential
Global experience also essential
Demonstrated success influencing at C-suite or executive leadership level, driving strategic alignment and contributing to enterprise decision-making
Proven track record of building and executing marketing strategies that directly support commercial growth, brand elevation, and market expansion
Knowledge of growth marketing, brand leadership, and data-driven performance optimisation at scale
Future-focused strategic thinker, with a track record of leveraging emerging technologies and evolving marketing models to drive competitive differentiation
Implement marketing automation systems – HubSpot and Salesforce
Strong presentation skills
Ability to work independently and collaboratively with global teams
Familiarity with branding fundamentals and proficiency in digital marketing channels
Strong communication, collaboration, and problem-solving skills
3 days a week in the office
£90-120,000 base salary
3-days in the office