Marketing & Communications Senior Associate
About the role
This role is an exciting opportunity to put your experience and skills in marketing and communications into practice in a supportive and fun environment. You will help drive the scale and impact of our work by shaping our marketing and communications.
You will plan and deliver a data-driven, multi-channel, multi-audience marketing strategy. You will spot and create opportunities to raise awareness of the work we do. With a laser focus, you will continually optimise our digital marketing through different campaigns and channels as well as SEO. This will require strong technical skills and a desire to continually learn. You will help make the Skills Builder approach the default across sectors.
You will be able to write persuasively and collaborate with partners to create outstanding content. You’ll be a fast learner, able to adopt and build on our voice and messaging. To deliver on this, you’ll be highly organised, managing varied workflows to hit deadlines.
If you want to build your career and benefit from working with an inspiring team, with huge potential for learning, growth and development, we want to hear from you.
What it’s like working at Skills Builder Partnership
Joining Skills Builder is not like working anywhere else. Our team consistently say they have never worked anywhere as collaborative, supportive or mission oriented. We combine the fun and dynamism of a start-up, the professional development opportunities of a corporate, the innovation of a digital native and the social impact focus of a charity.
We are serious about delivering social mobility through our vision that one day everyone builds the essential skills to succeed. That means we are ambitious and set high standards for ourselves. We are reflective, inclusive and supportive.
In practice this means that everyone makes time for others in the team, we get stuck in to solve problems together, we have regular employee surveys where leadership talk through every single suggestion and the whole team is involved in developing our strategy.
Key responsibilities
(1) Owning & delivering the marketing plan:
* Shaping and delivering multi-channel plans for building awareness of the Skills Builder approach.
* Segmenting our audiences and tailoring messaging and approach accordingly.
* Developing compelling calls to action, creating leads and opportunities for our team to turn into new employer partnerships.
* Working with other teams to advise on and refine their marketing plans and performance.
(2) Developing engaging content:
* Distilling our research, insights, and case studies into compelling, persuasive copy and content to engage our audiences.
* Leading the use of our social media tools to reach and persuade our key audiences.
* Supporting other team members and leads to develop engaging content, maintaining an overview of activity across the organisation.
(3) Generating insights to improve:
* Setting up and tracking the performance of campaigns and channels, using tools like Google Ads and GA4 in combination with social media.
* Tracking and optimising metrics like SERP, impressions and engagement rates.
* Using this data to generate insights, report to leadership and iterate campaigns to improve future success.
Benefits
Salary: £36,000 - £38,000.
Start Date: Flexible, but ideally as soon as possible.
Working hours: Flexible.
Travel: If based remotely, you have two “flexi” days each year, so you can expense travel to meet with others in your team.
Team days: we get together in person in London 6 times a year for collaborative strategy, fun and food.
Holidays: 25 days per year, plus bank holidays. This increases by one day each year up to 30 days and you can buy back up to 5 days to a total of 30.
Location: UK fully remote or London (hybrid working with 1+ days in the office per week, free fruit, tea and coffee, ‘pastry socials’ and £600 London weighting).
Application Process
To apply, please visit our website via the button below.
Applications should be made via our online form - on completion of the online application please also send your CV by email to jobs+m25@skillsbuilder.org.
The application deadline is 09.00 on 20th October, with interviews on weeks commencing 27th October or 3rd November. Applicants are encouraged to explore our work at www.skillsbuilder.org before applying.