Job Summary
To deliver profitable incremental sales growth for our franchisees through executing and optimising a suite of CRM initiatives across multiple channels.
The CRM Executiveis responsible fordevelopment, execution, and continuous refinement ofpersonalizedlifecycle and marketing campaigns across Email, Push Notifications, Web/App Messaging, In-AppMessaging,and SMS channels in Braze.They will also play a key role in supporting the CRM Manager withgrowing consumer loyalty and increasing customers’ lifetime value to the business through execution of the CRM Roadmap.
Duties & Responsibilities
1. Campaign planning and implementation of the CRM and Loyalty roadmap to increase customer engagement, boostretention,andmaximizesales.
2. Collaborate with cross-functional teams in the deployment of multi-channel marketing activities that drive incremental sales growth andlong-termloyalty.
3. Build omnichannel campaigns in-platform.
4. Ensure all campaigns have clear objectives/KPIs anddevelopcampaignstrategieswhicharefocused on delivering against this.
5. Ongoingoptimizationof all CRM activities to increase engagement and enhance customer retention/reactivation.
6. Works with the CRM Manager to develop and executeappropriate audiencesegmentation and targeting, maximizing relevancy and opportunities to drive engagement and sales conversion.
7. Has direct responsibility for copywriting, assetmanagement,and creating basic dynamic content logic & HTML (desirable).
8. Works with key stakeholders and delivery partners to manage creative development, sign-off and execution of all campaignassets ata high standard on time and on budget.
9. Support the delivery of the brand strategy by maximizing opportunities within the guest journey to articulate our brand stories and drive engagement,maintainingconsistency with brand guidelines.
10. Champions a rigorous test & learn measurement approach within all campaigns,analyzingthe direct impact of campaigns to inform future activity and drive performance optimization
11. To support the CRM Lead in understanding the impact of CRM activations and towards making data driven decisions forfuture plans.
Functional Skills
12. Strong organisational and programme management skills, able to prioritise effectively and manage stakeholders accordingly to deliver campaigns and projects to tight deadlines
13. Analytical and commercial mindset -you’llbe confident at interpreting complex data and drawing out channel insights for business growth,optimizationand decision-making
14. Strong communication skills, including oral and written, and the ability to create long term interpersonal relationships, both internally and externally.
15. Proventrack recordof delivering high volumes of work to a high standard with tight deadlines in afast-pacedenvironment.
16. Flexible to adapt to changes within the role based on strategy deployment, company focus and key learnings.
17. Self-starter with high energy, effectiveproblem-solvingskills and a ‘get it done’ attitude.
18. Natural collaborator with the ability to knowledge-share effectively with cross-functional teams and external stakeholders as appropriate
19. Proficient at creative development to hone the manifestation of the brand to best suit the needs and wants of our target audience segments
20. Creative thinker with a passion for innovation and staying abreast of industry trends.
21. Proficiencyin Word, Excel, and PowerPoint
Education, Experience and Certifications
Essential
22. Bachelor's degree in Marketing or a related field.
23. Proven experience in Marketing, preferably within the QSR industry or a related fast-paced consumer-facing sector.
24. Strong understanding of marketing & CRM strategy, channel best practices and customer behaviour in the UK market.
25. Bachelor's degree in marketingor a related field.
26. Proven experience in Marketing, preferably within the QSR industry or a related fast-paced consumer-facing sector.
27. Strong understanding of marketing & CRM strategy, channel bestpracticesand customer behaviour in the UK market.
28. Experience with CRM marketing campaigns,planningand execution across multiple channels
Nice to have
29. Experience using Braze or other customer engagement platforms
30. Experience within a business with online ordering and fulfilment channels, as well as ‘bricks & mortar’ is desirable
31. Knowledge of GDPR principles and guidelines desirable
Additional information
Hybrid role - Required to be in the Milton Keynes office approx. 2-3 days per week.
At Papa Johns you'll enjoy a competitive salary, contributory pension, dental cover, monthly Papa Johns vouchers, and a bonus scheme. Additionally, you'll have access to an employee discount programme that includes shopping, gym memberships, holidays, and much more!