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Digital marketing analyst

Norwich
Digital marketing analyst
Posted: 12h ago
Offer description

Do you love digging into data to find the story behind the numbers? Can you turn GA4 dashboards, PPC reports and SEO trends into insights that actually shape what a marketing team does next? If so, we'd love to hear from you. We're working with a well-established consumer brand based in Norwich who are expanding their in-house marketing team. They've built a strong digital presence over the years and now want someone analytical at the heart of it — helping the team understand what's working, what isn't, and where the real opportunities sit across paid, organic and on-site performance. The Role You'll be the team's go-to person for digital insight. Day to day, that means analysing website performance and user behaviour in GA4, reporting across PPC, organic search and website activity, and translating what you find into clear recommendations the wider team can act on. You'll support SEO analysis — keyword performance, rankings, site visibility — and help optimise Google product feeds and campaign performance. There's also a forward-looking element to the role: monitoring brand visibility across emerging AI search platforms and identifying where the business can stay ahead. What We're Looking For At least two years in a digital marketing, analytics or performance marketing role, with strong hands-on experience of GA4 and confident Excel skills (pivot tables, formulas, the lot). A solid grasp of SEO principles and an understanding of how PPC campaigns are structured and measured. Above all, an analytical mindset — someone who's genuinely curious, comfortable with large datasets, and able to communicate findings clearly to people who aren't as close to the numbers as you are. Experience with SEMrush or similar tools, basic HTML, dashboard building, CMS work, outreach or familiarity with AI-driven search would all be useful additions, but they're nice-to-haves rather than essentials. Important to Note This is a full-time, on-site position based at the Norwich HQ. It is not open to remote or hybrid working. Please reach out to Emma or Jade asap if interested!

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