Overview
Join to apply for the Director, Global Market Insights and Analytics role at PENTAX Medical Americas.
Responsibilities
* Increase the international intellect across marketing and the wider business from a market and consumer outlook, at a global/regional perspective, through identifying and leveraging of actionable insights surfaced from both existing and primary research
* Serve as the primary point of contact for Senior Leadership for Client, Product Channel and Marketing analytics and insights and provide deep analytical expertise as it relates to clients, prospects, markets, channel and products (beyond scope of product manager)
* Partner with the commercial team to identify business issues and research objectives
* Conduct / oversee customer and marketing analytics providing strategic and tactical business decision support and develop a fully integrated competitive picture and provide insight/foresight to support effective messaging and positioning
* Strategic decision support – Conduct business analytics to structure, inform, and drive critical business decisions
* Working closely with Global Product Marketing Manager on the development of segmentation and messaging ensuring a clear target and validated message
* Contributing to the profitable top-line growth by uncovering behaviors and insights that result in breakthrough insights
* Conduct continuous analysis of all commercial campaigns and programs with a comprehensive review and analysis of results
* Marketing lead for all external research and internal performance analytics reports
* Challenge the traditional research method status quo
* Manage the Insights and Analytics team
Qualifications
* The successful candidate will have at least 10 years of experience as a hands-on, market research professional at strategic research consulting agencies or commercial role in the medical device field
* Deep understanding of qualitative and quantitative data and how to interpret, report and craft into actionable insights
* The ideal candidate will thrive on wanting to know why consumers act and feel the way they do, loves sharing this understanding with others, and is known for accurately predicting consumer behavior and reaction
* Ability to work closely with others across functions & with external agencies
* Translate business requirements / information needs into a project that will deliver actionable insights and inform marketing or strategic plans
* Analyzes business problems for routine or specialized decision making
* Ability to translate business questions into research objectives
* Effective at presenting data in a clear and meaningful way
* A high degree of comfort with Excel modelling and statistical analysis
* Excellent organizational, multi-tasking skills with the ability to work in a fast-paced environment
* Must be comfortable interacting with the highest levels of the company
It is the ongoing policy and practice of The Company to provide equal opportunity in employment to all employees and applicants. No person shall be discriminated against in any condition of employment because of age 40 and over, color, disability, gender identity, genetic information, military or veteran status, national origin, race, religion, sex, sexual orientation or any other applicable status protected by state or local law.
Seniorities
* Director
Employment type
* Full-time
Job function
* Marketing and Sales
Industries
* Medical Device
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