As the Digital Media Specialist you will be tasked with ensuring a luxury online customer experience, through the representation of the Centre’s New and Pre-Owned vehicles, to drive sales and support the achievement of Centre’s objectives.
Reporting to the Used Car Manager, you will create high quality images, video content and digital media to showcase the Centres vehicle stock across online platforms. This role supports the Centre sales team to ensure vehicles are presented to the highest standard, driving customer engagement and customer enquiries.
Responsibilities:
Vehicle Photography & Media
1. Capture high-quality, consistent images and video walkarounds of all vehicles for online listings
2. Ensure all vehicles are photographed promptly
3. Edit and upload images to the Centre website, manufacturer portals, and third-party advertising platforms
4. Maintain visual standards by presenting vehicles in a professional and appealing manner
Digital Media & Content
5. Produce creative digital content for marketing campaigns, including short videos, social media reels, and promotional graphics
6. Assist the Centre Support Manager and Marketing Department, with social media content production and unique creative initiatives that are in line with Marketing strategy, to engage audiences and promote stock alongside the Land Rover Brand
Stock Management Support
7. Work with the sales and preparation teams to track vehicles through the preparation process to ensure timely photography
8. Co-ordinate vehicle valeting and preparation schedules to ensure availability for media capture
9. Keep online listings accurate, ensuring all vehicle images, specifications, and details are up to date
10. Assist in reporting on stock presentation and online visibility
11. Assist with showroom preparation including vehicles, merchandise and displays
12. Be proactive in maintaining professional standards of the Centre’s presentation
Equipment & Standards
13. Maintain equipment and designated vehicle photo area(s) to professional standards
14. Ensure compliance with brand guidelines for imagery and media output
15. Identify opportunities to improve presentation standards and digital engagement
Minimum Qualifications:
16. Full UK Driving License held for over years and be aged over years (for insurance purposes)
17. Strong photographic skillset and basic video production skill
18. Creative eye for detail, composition, and branding
19. Strong organisational skills and ability to work to tight deadlines
20. Experience in using image editing software (Photoshop)
21. Understanding of social media platforms and how to produce successful content
22. Flexibility and diary management to work parallel with vehicle preparation timings and scheduling
Desirable Qualifications:
23. Able to demonstrate at portfolio of automotive work
24. Experience in an automotive retail environment
25. Experience in using video editing software (Adobe Premier Pro or Rush)
26. Knowledge of automotive retail and used car marketing.
Why Sytner?
Sytner Group are delighted to provide an industry-leading benefits package.
We are passionate about continuous improvement and building an environment where everyone feels valued, appreciated and able to reach their full potential.
27. Enhanced Holiday Entitlement – days inc. bank holidays
28. Industry-leading Maternity, Paternity and Adoption Pay
29. Career Development
30. Recognition of Long Service every years
31. Discounted Car Schemes
32. High Street Discounts
33. Discounted Gym memberships
34. Cycle to work scheme
35. One day a year paid voluntary / community work
At Sytner, our values and the way we behave are important to us. We are committed to creating an equitable working environment where we value and respect every individual's unique contribution, supporting our colleagues to thrive and achieve their full potential.
As part of our commitment to Diversity and Inclusion, you have the right to ask for changes / adjustments to job interviews and the recruitment process.