A well established kids sweats brand for 4-12 year olds is looking for a creative freelance Social Media Executive to manage and grow their online presence across social platforms. The ideal candidate will understand kids fashion, visual storytelling, and parent-focused marketing, while ensuring all content aligns with child safety, brand values, and platform guidelines. Key Responsibilities Plan, create, and schedule engaging content across social media platforms (Instagram, Facebook, Insta, TikTok and YouTube Shorts, etc.) Develop age-appropriate, parent-friendly, and visually appealing content that reflects the brands identity Write captions, hashtags, and short-form copy tailored to parents and caregivers Manage day-to-day posting, community engagement, and comment moderation Coordinate with the design, marketing, and photography teams for campaigns and launches Track performance metrics (reach, engagement, growth) and prepare regular reports Stay up to date with social media trends, platform updates, and kids fashion trends Support influencer collaborations and UGC campaigns (with parental consent) Requirements & Qualifications Bachelors degree in Marketing, Communications, Fashion, or a related field (preferred) 1–3 years of experience managing social media accounts in fashion. We are looking for people with fashion experience only. Strong understanding of Instagram, Facebook, Tik Tok, and YouTube. Knowledge of social media analytics tools and scheduling platforms. Excellent written and visual communication skills. Creative mindset with strong attention to detail. Understanding of child-safe content standards and brand-sensitive communication. Desired Skills Experience with kids, family-oriented fashion brands. Basic photo/video editing skills (Canva, Adobe, or similar tools). Ability to work independently and manage multiple campaigns. Strong organisational and time-management skills. Self starter willing to contribute with fresh ideas and growth mindset. Please make sure to include a portfolio link in the application (Live examples such as Instagram, Google drive link or a social media deck).