Country : United Kingdom
Region : London
County : Greater London
Category : Marketing
Contract type : Permanent
Availability : Full time
Job description
About Oh Polly
The Role
As a rapidly growing presence across the UK, US, and AUS, we are seeking a dynamic Chief Marketing Officer (CMO) to lead our global marketing strategy, drive brand awareness, and spearhead multi-channel growth. As CMO, you will be responsible for developing and executing a comprehensive, data-driven marketing strategy across all key functions. Ensuring a unified, high-impact approach that fuels customer acquisition, brand equity, and revenue growth. This role demands a strong commercial mindset, creative storytelling expertise, and deep knowledge of digital marketing, e-commerce, and influencer engagement.
Key Responsibilities
Strategic Leadership & Brand Growth
* Develop and implement a global marketing strategy that aligns with Oh Polly's business goals, revenue targets, and brand positioning.
* Oversee all aspects of marketing across a global scale, ensuring cohesion in brand messaging and market expansion strategies.
* Identify growth opportunities and market trends, leveraging data and insights to drive strategic decision-making.
* Collaborate with the CEO and senior leadership team to shape the overall business vision and expansion plans.
* Ensure a unified brand experience across all touchpoints, maintaining Oh Polly's status as a leading fashion brand.
Digital & Performance Marketing
* Work with Digital teams to drive e-commerce revenue growth through paid social, PPC, SEO, CRM, and UX/CRO strategies.
* Oversee data-driven performance marketing strategies, ensuring efficient customer acquisition and retention.
* Develop and refine multi-channel marketing campaigns across Instagram, TikTok, YouTube, and emerging platforms.
PR, Events & Partnerships
* Drive high-impact PR and media strategies, securing global press coverage and increasing brand visibility.
* Oversee high-profile events, launch parties, and pop-ups, ensuring immersive brand experiences that drive engagement.
* Foster relationships with media, celebrity stylists, and industry partners to enhance brand credibility.
* Ensure all PR and event initiatives align with commercial goals and strengthen brand positioning.
Creative & Brand Direction
* Define and refine Oh Polly's brand identity, tone of voice, and visual storytelling, ensuring alignment across all channels.
* Oversee the development of global campaigns, ensuring creative consistency across marketing, social, and digital platforms.
* Ensure brand messaging resonates with target audiences, adapting creative strategies for each market.
* Work closely with the Creative and Production teams to develop high-quality visual assets for campaigns, ads, and social media.
Data-Driven Decision Making
* Utilise data analytics, insights, and consumer behaviour research to optimize marketing strategies.
* Monitor key performance metrics (ROAS, CAC, CLV, AOV, engagement rates) and adjust marketing spend accordingly.
* Leverage tools like Google Analytics, Shopify Plus, and other data platforms to track and enhance performance.
* Deliver monthly reports and insights to senior leadership, ensuring transparency on marketing performance and impact.
Leadership & Team Development
* Lead and develop a high-performing marketing team, fostering a culture of creativity, innovation, and data-driven decision-making.
* Oversee the growth and structuring of marketing teams to support business objectives.
* Provide mentorship and career development opportunities to team members, ensuring long-term success.
* Promote a culture of excellence, collaboration, and results-driven execution.
Skills and Requirements
* Proven experience in a senior marketing leadership role within a high-growth, consumer-facing brand, ideally in fashion or luxury fashion.
* Deep expertise across digital marketing, e-commerce growth, brand marketing, PR, and collaborations.
* Highly commercial mindset with a strong ability to interpret data to drive decisions.
* Exceptional leadership skills with a track record of developing high-performing teams.
* Excellent communication, presentation, and stakeholder management skills.
* Innovative and creative thinker, able to push boundaries while maintaining brand integrity.
* Strong understanding of global market dynamics, with experience scaling brands internationally.
What's on offer?
* Salary: £155,000 - £210,000 (Dependent on experience)
* 50% discount on all Oh Polly and Bo+Tee products
* An extra day off for your birthday
* Corporate gym membership (subject to tax)
* Cycle to work scheme
* Learning and development opportunities
* Company pension
* Private healthcare
* Bonus up to 20%
* Company social events
This Company is an equal opportunities employer
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