About Tailfin
We're a high-growth, premium bikepacking equipment brand that designs and produces a range of high-quality, long-lifecycle products sold D2C through our website.
Our strength lies in our products, brand, and content production. We generate millions of social media views, rank well organically, have over 9,000 incredible customer reviews, and have built strong credibility with experienced bikepackers. Now we're at an inflexion point: expanding to welcome aspirational beginners into the sport while maximising the value of every customer relationship.
We're based in Bristol and operate as an in-office team (minimum 3 days per week). We're a close-knit group of 25 who are passionate about bikepacking and outdoor adventure.
The Opportunity
This is a high-impact role where you'll own the entire customer experience, from the first website visit through to repeat purchases. You'll build our Klaviyo program from scratch, systematically improve conversion through testing and optimisation, and help us create differentiated experiences for different customer segments.
With our February-April peak season starting in four months, there's an urgency to get Klaviyo foundations live and implement quick CRO wins. You'll have real ownership, work with a strong creative team, and directly influence revenue growth.
Crucially, you'll need to understand our customers deeply - technical, passionate bikepackers who research extensively before buying premium gear. Experience with outdoor, sports, or technical products (or genuine personal passion for cycling/bikepacking) is highly valued.
What You'll Do
You'll own the customer experience from first website visit to repeat purchase, focusing on three core areas:
CRM & Email - Build our Klaviyo program from scratch: flows, segmentation, lifecycle strategy, and email calendar. You'll have a significant opportunity to grow email's contribution to revenue.
Conversion Optimisation - Utilise GA4, heatmaps, and systematic website testing to enhance the online customer experience. You'll work with our web developer to implement changes.
Strategic Growth - Customer insights, personalisation strategy, social commerce exploration, and cross-functional collaboration with our creative team.
What You'll Bring
Essential
* 5+ years in CRM and/or CRO for D2C e-commerce brands selling physical products
* Strong email/CRM fundamentals - you understand lifecycle marketing, segmentation, flows, and what drives email revenue (Klaviyo experience ideal but not essential if you have strong experience with other platforms), with a track record of revenue growth
* CRO expertise - proven track record improving conversion through systematic testing and optimisation
* Analytical skills - comfortable with GA4, testing methodologies, interpreting data, making recommendations
* Self-starter mentality - can learn new tools quickly (including Klaviyo if needed), figure things out, and work independently
* Strategic thinking - can develop customer journey strategy and prioritise based on impact, not just execute tasks
* Collaborative - experience briefing designers/developers and working cross-functionally
* Based in or willing to relocate to Bristol - this role requires minimum 3 days per week in our Bristol office
Highly Desirable
* Premium/technical product experience - outdoor, sports, lifestyle, or technical brands with longer consideration cycles and educated customers
* Genuine passion for cycling/bikepacking/outdoor adventure - understanding our customers from personal experience is invaluable
* Experience with UGC and social commerce
* Great copywriting skills
* A passion for brand
* Understanding of premium brand positioning - how to market quality without discounting
The Team & Environment
You'll join our 8-person marketing team and work closely with our web developer and designers. Expect autonomy, fast pace, and direct revenue impact.
Working arrangement: Minimum 3 days per week in our Bristol office (typically Tue/Wed/Thu)
Why Tailfin?
* Premium brand with purpose - we make quality products that help people explore by bike, not disposable gear
* Real ownership - you'll shape our customer experience strategy, not just execute someone else's plan
* Growth trajectory - high-growth business, expanding into new audiences, exciting strategic evolution
* Strong foundation - great brand, content, and organic traffic to work with
* Interesting challenge - technical products, educated customers, long consideration cycles
* Team culture - passionate about what we do, collaborative, everyone cares deeply about the work
* Industry - bikepacking and outdoor adventure (if you love this stuff, you'll love working here)
* Bristol location - vibrant city with great cycling infrastructure and access to unlimited bikepacking equipment
Package
* £50-58k depending on experience
* Bristol-based role (minimum 3 days per week in office)
* 25 days holiday + bank holidays
* Pension contribution
* All the bikepacking equipment you could ever need
* Real growth potential as the company scales
How to Apply
Send to
* CV showing relevant experience
* Cover note answering:
* What's the most significant impact you've had on email revenue or conversion rate?
* Why Tailfin? What connects you to our brand or the bikepacking/outdoor space?
* When could you start?
We're reviewing applications immediately and will move fast for strong candidates.
Job Type: Full-time
Pay: £50,000.00-£58,000.00 per year
Benefits:
* Additional leave
* Casual dress
* Company events
* Company pension
* Cycle to work scheme
* Enhanced paternity leave
* Private medical insurance
* Sick pay
Ability to commute/relocate:
* Bristol BS1 6UX: reliably commute or plan to relocate before starting work (required)
Application question(s):
* What connects you to our brand or the bikepacking/outdoor space?
Experience:
* CRM and/or CRO for D2C e-commerce brands: 5 years (required)
Work Location: In person