Description Marketing and Communications Manager | Full time, Hybrid | Swadlincote Brand voice, creative strategy and commercial growth We’re Fuel Learning, the leading provider of high-impact leadership and management development, delivered through apprenticeship and commercial programmes. We work with some of the UK’s best-known employers to create confident, capable leaders at every level - focused on practical skills that generate measurable improvements in leadership effectiveness and business outcomes. We are looking for someone who combines sharp strategic thinking with marketing talent - a communicator who cares deeply about language, and a marketer who knows how to find and create opportunities that lead to outcomes, interrogate marketing data to provide marketing performance insights. You’ll have a deep understanding of how to use digital tools to ensure reach to the right people at the right time, and ensure every word we publish reflects Fuel Learning’s position and ambition. Tone of Voice & Communications Brand voice development and governance–define and embeda tone of voice across teams, channels, and external partners. Copywriting craft across formats: long-form editorial, website copy, campaign messaging, sales enablement content, social media communications. Messaging architecture from brand positioning through to audience-specific copy, ensuring consistency without uniformity across different channels and contexts. Create content that earns credibility across business and senior leadership environments. Set and maintain copy standards across the business, including your process for reviewing, briefing, and elevating the written output of colleagues and agencies. Campaign Strategy & Performance Develop campaigns that contribute to revenue growth. Show specific metrics: lead generation volume, MQL-to-SQL conversion rates, pipeline influenced, and ROI. Translate brand and messaging strategy into campaign briefs,ensuring creative, copy, and channel decisions are all pulling in the same direction. Marketing automationusingplatformslikeHubSpot to build communicationplans. Attribution and performance analysis- use data to understand what isworking, andmake the case forongoing andfuture investment. Cross-functional collaboration:Work with the sales teams to align messaging with the buyer journey, and support conversion at key stages with the right collateral for each stage. Content Strategy Turn insight andexpertiseinto content that builds authority and drives commercial outcomes. Demonstrate the messaging programmes you have built across editorial calendars, content pillars, channels, subject matter expert interviews, and the processes you used to extract and shape insights – and how these connect with engagement and pipeline data todemonstrateimpact. SEO-informed content creation Repurpose and extend the reach of core content across channels. Measurecontent effectivenessthroughmetrics,beyond page viewsand impressions. Digital Channels & Execution Have a working knowledge of the marketing technology stack - CRM, automation, CMS, analytics- andhow communications strategy integrates with these tools in practice. Know how toleveragedigital channels ata strategic and hands-onlevelincluding websites and UX, google ads, email and click through marketing, and social media. Brand Strategy & Market Positioning Demonstrate the commercial impact of the brand strategy through new business and creating the desired brandperceptionand market position, knowing what it takes to be heard in a crowded market. Market research and audience insight,usingcustomer and competitive intelligence to sharpen positioning and messaging. Build internal alignment around brand and communications standards, ensuring sales, and delivery teams reflect a consistent voice. What You’ll Bring Essential A strongtrack recordin B2B marketing, ideally in professional services, education, or a similarly relationship-led sector. Hands-on experience with integrated campaign delivery: strategy through to execution and performance review. Proficiencyin HubSpot or equivalent CRM and marketing automation, and comfort with analytics and attribution. Exceptional abilityto direct content and messagingacross formats, with a portfolio thatdemonstratesrange, craft, and commercial intent. Proven experience defining or significantly developing a brand’s tone of voice and communications standards. Desirable Experience marketing to senior executives or C-suite audiences. Familiarity with the leadership development, learning, or apprenticeship sector. Working knowledge of SEO, paid media strategy, and content performance tooling. Experience managing agency relationships or freelance creative teams. What We Offer Competitive salary of £48,000 - £55,000 Hybrid working A supportive and collaborative culture focused on quality, service, and innovation Ongoing professional development and progression opportunities 33 days annual leave (inc bank holidays and extended Christmas break). We are an equal opportunities employer committed to fostering a diverse and inclusive workspace. We welcome applications from all qualified individuals regardless of race, colour, religion, gender, age, national origin, disability or any other protected characteristic.