We own and operate eCommerce apparel brands, scaling them to $10M+ revenue, profitably.We work hands-on with brand founders, owning growth outcomes and supporting capital, business strategy, and execution.The RoleWe're hiring a Klaviyo Email & SMS Retention Specialist to own the retention channel across a portfolio of owned apparel brands. This is a strategy-first role. You know what works in Klaviyo and you'll bring that expertise in-house, working alongside a dedicated email designer, copywriters, and our Head of Growth.What You\'ll OwnRetention strategy across email and SMS (what to build, how to sequence it, and why)The full Klaviyo build (flows, campaigns, segments, triggers, etc.)Deliverability and list health (domain reputation, suppression, etc.)Performance (attributed revenue, flow metrics, and campaign ROI across all brands)What You\'ll DoAudit existing Klaviyo setups across brands and define what good looks like for eachBuild and continuously optimize a full lifecycle flow libraryDevelop segmentation strategies based on purchase behavior, LTV tiers, product affinity, and engagementCollaborate with the Head of Growth on the promotional calendar and translate it into campaign executionWork with our email designer and copywriters who handle creativeRun structured A/B tests and build repeatable playbooks from resultsManage SMS as a dedicated channelStay ahead of Klaviyo updates, features, and DTC retention best practicesWhat We\'re Looking For3+ years hands-on in Klaviyo within a DTC or eCommerce contextYou think in systems (customer journeys, lifecycle stages, and behavioral triggers, not just one-off sends)Deep knowledge of segmentation, flow logic, conditional splits, and deliverabilityProven track record of growing email and SMS as a percentage of total revenueStrong grasp of eCommerce metricsSMS experience including TCPA/CAN-SPAM complianceShopify integration experienceApparel or fashion eCommerce a plus (not required)Why This RoleOwn the strategy, not just the execution — you define how retention works across the portfolioThe team is already built — designer, copywriters, and a Head of Growth who are invested in making this workWork on owned brands, not client accounts — your work compoundsDirect impact on revenue with real ownership and upside
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