Head of Marketing – Michael Page
This London-based role oversees the development and execution of effective marketing strategies within the business. The position requires strong leadership and a proven ability to deliver results.
Base pay range
The Head of Marketing will oversee the development and execution of effective marketing strategies within the business. This London-based role requires strong leadership skills and a proven ability to deliver results.
Description
* Plan and execute the company's brand, marketing and data strategy, for new and existing products and services
* Plan a rolling three-year marketing plan and present to senior management
* Participate in senior management meetings and contribute towards strategic decision making
* Maximize subscription and ticket revenues and visitor numbers for all events coordinating with exhibitions team and editorial team on content and engagement
* Set and manage an annual marketing budget
* Manage internal marketing, digital and data team, right-size department (currently 11) and allocate duties for optimum performance
* Manage external agencies providing PR, media, exhibition and design services
* Monitor and report on the effectiveness of all marketing campaigns
* Manage and control the company's websites and social media channels
* Maximize the use of data in driving strategy and communicating with customers
* Review and react to changes in market, trends, competitors and adapt marketing activities accordingly
* Identify new business opportunities
* Ensure marketing materials are consistent with the brands and strategy, accessible centrally and appropriately circulated
Profile
* Bachelor's degree (or equivalent) in marketing, advertising, or communications
* Experience in B2B digital marketing
* Experience managing a team and reporting to senior management
* Experience in the Events and/or publications industry
Job Offer
* Competitive salary in the range of £80,000 and £85,000 per annum
* Opportunity to work within a mid-sized company in the events industry
* Collaborative and innovative work environment in London
* Exposure to high-impact projects and strategic decision-making
* Potential for professional development and career progression
If you are ready to take the next step in your career as a Head of Marketing, we encourage you to apply today!
Seniority level
* Director
Employment type
* Full-time
Job function
* Marketing
Industries
* Media and Telecommunications
London, United Kingdom
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