Job Overview
The Go-To-Market Manager (FTC) will lead the launch of Worldpay for Business products in the U.S., driving cross‑functional collaboration to achieve business objectives.
Responsibilities
- Drive the execution of key strategic initiatives and achieve related business objectives.
- Own GTM strategy, planning, and execution for the U.S., partnering with senior leaders across departments.
- Develop and execute comprehensive GTM objectives for high‑priority product launches, ensuring alignment with organizational business goals.
- Lead and collaborate with cross‑functional teams, including Product Management, Marketing, Sales, Operations, and Solutions Consulting, to ensure successful GTM plans.
- Oversee all aspects of GTM program execution, including resource dependencies, timeline management, and risk mitigation for key milestones.
- Create value‑proposition messaging and content, and develop distribution and packaging plans in partnership with the design team.
- Maintain and enhance the GTM playbook, documenting best practices, processes, and templates, and share lessons learned across the organization.
- Define and set up measurement milestones, metrics, and KPIs for launch initiatives and activities.
- Serve as the central contact for programs, ensuring clear communication across the organization; provide regular updates to stakeholders and leadership and lead business cadence sessions (annual/quarterly/weekly).
Qualifications
- Collaborative partner who influences through building strong relationships and credibility across the organization.
- Organized and methodical with the ability to drive clarity and accountability around goals, success criteria, workstreams, and timelines.
- Matrixed leader capable of driving discussion, gaining consensus, and holding individuals and teams accountable.
- Creative problem‑solver who identifies new and innovative ways to grow the business.
- Excellent communication, organizational, and project‑management skills.
- Analytical thinker who relies on data‑driven insights and can tell stories through data.
- Bonus: experience in payments industry, strategy development and execution, finance business partner experience, PMI certification, eComm and omni‑comm experience, or a technology/engineering background.
