Social network you want to login/join with:
Head of Promotions - Music Festivals, Basildon
Client:
The Fix Creative Ltd
Location:
Basildon, United Kingdom
Job Category:
Other
EU work permit required:
Yes
Job Views:
2
Posted:
06.06.2025
Expiry Date:
21.07.2025
Job Description:
Head of Promotions - Music Festivals
Please only apply if you have large scale music festivals experience and at least 10 years in similar roles. Applications without this experience will not be considered.
About the job
Our client is a live entertainment company rooted in African culture and storytelling, known for their flagship music festival celebrating African and urban music genres such as Afrobeats, Amapiano, R&B, Hip Hop, and more. The festival unites the African diaspora and celebrates diversity through music, food, fashion, and art, and has become prominent in Europe.
They aim to build experiences that move people emotionally, physically, and globally, and are assembling a world-class team to shape the future of live festivals, content, and branded culture.
As they expand, they seek a Head of Promotions to drive the strategic and financial success of their event portfolio, ensuring profitability, cultural relevance, and high demand.
The Role: Head of Promotions
This leadership role involves overseeing a diverse portfolio of ticketed events, leading a team of promoters to drive revenue, audience growth, and brand positioning. It requires expertise in event curation, ticketing strategy, pricing, sponsorship, and multi-market expansion.
Experience:
* 10+ years in live event promotions, talent booking, or ticketing strategy, with a proven track record of scaling events profitably.
* Experience managing multi-city or international event portfolios.
* Ability to lead data-driven ticketing and pricing strategies.
* Strong industry relationships with talent agencies, ticketing platforms, and brands.
* Leadership experience managing high-performing teams across multiple locations.
* Financial acumen including P&L management and revenue optimization.
* Experience with major promoters like Live Nation, AEG, or leading independents.
* Understanding of sponsorship integration and brand activations.
* Experience expanding brands into new markets or launching festivals.
* Knowledge of global music trends and audience behaviors.
Success in this role means:
* Maximizing profitability through strategic forecasting and pricing.
* Driving market expansion and audience growth.
* Leading and developing a high-performing team.
* Aligning events with company growth, mission, and values.
Key Responsibilities
* Owns the strategic vision for the event portfolio.
* Develops multi-year expansion strategies.
* Works with artist booking to secure suitable talent.
* Ensures a balanced event calendar across seasons and locations.
2. Ticketing & Pricing Strategy
* Develops dynamic pricing models and manages P&L.
* Collaborates with ticketing partners to optimize sales.
* Uses data analytics for pricing and promotional decisions.
3. Commercial & Sponsorship Integration
* Works with brand and sponsorship teams for seamless activation.
* Secures commercial partnerships.
* Develops marketing strategies aligned with ticketing and sponsorship goals.
4. Team & Industry Leadership
* Leads industry representation and thought leadership.
* Maintains understanding of market and consumer trends.
* Balances strategic vision with day-to-day operations.
* Uses analytics for decision-making.
* Negotiates with talent, venues, and partners.
* Plans market expansion and manages risks.
* Collaborates across departments for event excellence.
What We Offer
* Competitive salary (£80,000) & bonus based on performance.
* Health & wellness benefits, including private health and dental.
* Flexible hybrid work options.
* Leadership development and networking opportunities.
* Enhanced parental leave and PTO benefits.
Why Join?
This role offers a unique opportunity to shape the future of live music and entertainment. If you're strategic, data-driven, and thrive in high-energy environments, we want to hear from you.
#J-18808-Ljbffr