Freelance Producer, Liverpool (contract, commission-only)
Base pay range
While this role is flexible and does not require attendance at an office, candidates must be based in Liverpool.
About Sofar Sounds
Sofar Sounds is a global community that connects artists and audiences through unique and intimate experiences. Sofar shows transform everyday spaces — from living rooms and rooftops, to boutiques and museums — into captivating venues for intimate gigs, creating inclusive experiences that bring people closer together. Founded in London in 2009, Sofar creates space where music and arts matter in 400 cities around the world. Our global team is distributed across the US and UK, backed by investors including TCG, Battery Ventures, Union Square Ventures, Octopus and others.
The Role
As a Freelance Local Producer, you’ll curate, produce, and promote concerts and other live events to build a strong and vibrant Sofar community in your city. You’ll be a true Sofar ambassador – mapping out your city’s strategy and supported by the central Global Communities team as you produce exceptional events, conceptualize and execute local marketing initiatives, sell local sponsorships and private shows, and expand Sofar’s footprint.
Our Producers have strong business sense, maintain a keen awareness of cultural trends, and have communities that they can tap to organize amazing live events (including performers, unique locations, sponsors, etc.). They’re entrepreneurial, resourceful, and driven; whether it’s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge.
*Please note that our Producers are freelancers who earn commission-based pay. It will allow for a flexible schedule, but your activities will likely take place over weekends and evenings.
What you'll do:
* Strengthen Sofar’s brand in your local community, promoting and selling tickets in your city with self-directed local marketing tactics
* Create a vision to build and execute your city’s strategy - number of monthly shows, neighborhoods, show theme ideas, etc.
* Lead curation and booking for experiences in your city with a high-quality, diverse set of artists and venues, expanding networks as needed
* Own the staffing and quality of shows in your local market, ensuring magical experiences rooted in hospitality
* Manage your city’s financial performance, ensuring financial health of every event
* Build relationships with local businesses to drive sponsorship and private event sales
* Identify and build relationships with local organizations to broaden reach and co-promote shows
* Collaborate with local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand
* Support Sofar’s Business Partnerships and Global Communities teams by ensuring high-quality curation and seamless event operations for inbound partnership opportunities
Who you are:
* You have deep connections to your local scene and actively build community around it
* You have 3-5 years of experience in live event curation, production, and promotions
* You have experience selling event sponsorships or marketing activations, preferably in live events or experiential marketing
* You’re confident pitching ideas and concepts to potential sponsors and have a track record of closing deals
* You understand your city and where people like to spend their time
* You excel at building relationships with diverse community-driven organizations, media partners, or local businesses that add value
* You promote and build strategic alliances to drive ticket sales
* You take pride in your work and approach opportunities with professionalism and ownership
* You have strong time management and clear communication skills
* You can work autonomously but stay connected to the broader organization
Compensation
Our Producers earn commission-based pay on a per-show basis. Compensation varies based on ticket prices, show volume, and event performance, with ranges from $100-$500+ per event.
Seniority level
* Not Applicable
Employment type
* Contract
Job function
* Design, Art/Creative, and Information Technology
Industries
* Events Services
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