Job description
Senior Commercial & Product Manager is responsible alongside the Head of Cruise for the performance of Cruise throughout the group ensuring we have a strong offering, taking ownership to drive growth of Cruise business across the Group including Vista Cruise Product.
Role Summary
This role is responsible for growth of overall cruise business and development of the product which include Vista Cruise. Manage all cruise commercial relationships and product delivery, communication & engagement, driving sales, overrides and product from all suppliers. The role contributes to the development and execution of the cruise strategy, working closely with the Head of Cruise to shape long-term plans, identify market opportunities, and align commercial and product initiatives with strategic goals.
Main Responsibilities
1. Increase group market share of cruise, to deliver the cruise strategy
2. Managing cruise commercial & product team to maximise sales and commercial revenue to meet or exceed budget
3. Control and be responsible for any group/flights/cabins on commit
4. Build strong working relationships with suppliers to ensure that they see our sales channels as essential distribution, receiving commercial gain because of our unique relationship.
5. Secure funding as required to meet cruise budgets and forecasts, for marketing and events.
6. Responsible for monitoring competitors tactical pricing on an ongoing basis with a view to ensure that the products of ownership remain in line and are profitable.
7. Manage cruise suppliers to ensure growth and build relationship.
8. Build a relationship with marketing, to ensure products are featured as part of the marketing plan for both online & offline and understand the value of activity versus spend.
9. Understand emerging trends, within the Cruise sector to keep ahead of the marketplace.
10. Produce analytical reports as required to provide department statistical data.
11. Prepare and lead on Cruise in key trading & marketing meetings.
12. Report on all cruise sales verses budget for all divisions, whilst maintaining relationships with Heads of Service, divisional and regional sales managers.
13. Managing cruise commercial & product team to maximise sales revenue to meet or exceed budget.
14. Deputise for Head of Cruise and attend operational board and overseas conferences when required.
General
15. To undertake any other duties that may fall into the job criteria
16. To conform with all company policies and procedures including Health and Safety
17. To treat all employees, customers and suppliers with dignity and respect
18. This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved