Shortcross Rademon Estate Distillery is Northern Ireland’s first award-winning craft distillery, dedicated to producing premium gin and Irish whiskey. Known for its small-batch philosophy, each product is meticulously crafted and perfected by hand to ensure exceptional quality. Shortcross Gin, is a classical gin with bold juniper, floral, and berry notes, and is the most awarded gin produced on the island of Ireland. Since 2015, the distillery has also been distilling Shortcross Irish whiskey, which launched in late 2021 having won Best New Irish Whiskey at the Irish Whiskey Awards. Located in Crossgar, the distillery offers tours and features a visitor centre and shop for an immersive experience.
Role Summary
This is a full-time, on-site role located in Cross for a Sales Manager.
You will be sales focused and results driven whilst being extremely organised, commercially minded and confident. As responsibilities are varied it is critical that the candidate is able to stay on top of the workload, work effectively alone as well as part of a close-knit team.
This role involves managing sales activities, developing and executing sales strategies, building relationships with clients, and driving revenue growth across our target markets. Responsibilities include identifying new market opportunities, collaborating with the marketing team, preparing sales reports, and providing excellent customer service. The Sales Manager will also represent the brand at events, ensuring the highest standards of professionalism while sharing the story of Shortcross Gin and Shortcross Irish Whiskey.
Key Responsibilities
* Develop and implement a robust sales strategy in line with the company objectives.
* Actively identify new accounts in the on and off trade businesses with the ultimate goal of sale conversion.
* Actively identify and manage new export opportunities (wholesalers/distributors/importers) in export markets, engage with wholesalers in these new markets to build and grow sales.
* Develop, form and nurture great working relationships with key accounts, wholesalers, distributors providing them with support when required in the form of trainings, tastings, launches and POS for their customers.
* Report weekly to the directors, outlining progress in terms of new account and wholesale developments and sales.
* Conduct regular analysis of all sales activity to allow the company to tailor future campaigns to achieve maximum benefit and engagement.
* Show ability of managing all aspects of your role within the business, with regular reports on projects and sales.
* Collaborate with the marketing team by contributing ideas and suggestions for marketing and social media activity to drive brand engagement and product sales.
Person Specification
* A minimum of 7 years in a FMCG sales role within the spirits or drinks industry and have proven experience in sales, customer relationship management, account management and bringing new products to market.
* Have a minimum of 3 years’ experience of managing team members.
* Confident and outgoing, you will be required to talk about Shortcross and the Rademon Estate Family of products and at times act as a spokesperson at industry, trade shows and special events including online.
* A flexible approach to working is essential as you will be required from time to time to work evenings and weekends.
* Competitive salary and bonus based upon relevant experience.
* Company car allowance or Mileage allowance paid.
Please send your CV and application to sales@shortcrossgin.com
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