My client are a growing Digital Marketing agency that are seeking a hands-on Head of Digital Marketing to execute and optimise multi-channel campaigns across SEO, PPC, and social media.
This role is ideal for someone who thrives on direct implementation, data-driven decision making, and driving measurable growth in a fast-moving environment. You’ll take ownership of campaign strategy, launch new digital initiatives, and play a key role in accelerating company-wide growth.
Salary - Up to £100K
Location - Shrewsbury (on-site)
Responsibilities
* Plan, launch, and optimise PPC campaigns across Google Ads, Bing, LinkedIn, and other social platforms.
* Execute comprehensive SEO strategies, including keyword research, on-page optimisation, and link building.
* Develop and manage social media campaigns, creating content and engaging with audiences.
* Write compelling ad copy, build and optimise landing pages, and improve conversion funnels.
* Conduct A/B testing and implement data-driven optimisations.
* Build integrated digital marketing strategies aligned with business objectives.
* Monitor and analyse campaign performance using Google Analytics, Search Console, and platform-specific tools.
* Produce detailed performance reports with actionable insights.
* Manage marketing budgets and optimise spend across channels to maximise ROI.
* Conduct competitor and market research to identify new growth opportunities.
Requirements
* Proven experience in managing PPC campaigns across multiple platforms.
* Strong SEO knowledge with practical experience in keyword research, on-page optimisation, and link building.
* Experience developing and managing social media campaigns.
* Skilled in writing high-converting ad copy and optimising landing pages/conversion funnels.
* Strong analytical skills with experience using Google Analytics, Search Console, and other tracking tools.
* Experience in developing integrated digital marketing strategies.
* Ability to monitor budgets and optimise marketing spend effectively.
* Competence in conducting competitor and market research to drive growth opportunities.
To apply, send your CV over to maddie@digitalwaffle.co, or follow the links
Please note that due to the volume of applicants we receive, we can only respond to candidates who are considered a good fit for the position. All candidates must have the full right to work within the UK