Job Description
Company Overview
You will be joining a very well-established and prestigious Insurance business as their Senior Digital Marketing Manager on an initial 12-18 month fixed term contract. In this role, you will be responsible for one Senior Marketing Officer and one Marketing & Communications Officer, and you will report directly into the Corporate Director. Based in their very modern and luxurious City of London office 3 days a week, you will have the opportunity to work from home for the remaining two days.
Role Responsibilities
In your new role, you will be responsible for overseeing the day-to-day delivery of all marketing activities, delivering key digital marketing initiatives (including the support of a full website redevelopment), refining the firms email marketing strategy, starting a clear reporting process, defining clear KPIs for digital channels/CRM usage/email performance/website engagement, supporting data-led decision-making across the team and leading a high-performing marketing team of two. You will oversee the planning, execution and evaluation of all core marketing activities including events, publications, PR and Media and internal communication. You will maintain open communication with the CEO and senior leadership team to align marketing plans with the overall business strategy, keep key stake...