Role Overview Working into the Head of Sales and Marketing, a commercially driven Sales Manager to own and grow regional and vertical accounts, convert pipeline into wins, and develop partner channels. Key Responsibilities Own sales for assigned territory / verticals (defence, airports, prisons, CNI), end-to-end: prospecting, qualification, quoting, negotiation and close. Manage a pipeline using CRM (Salesforce or similar); support delivery of accurate monthly forecasts. Lead tender responses and commercial input to capture plans (PQQs, ITTs, proposals). Build and manage strategic customer relationships (MOD, airport operators, integrators, prime contractors). Develop channel and reseller partnerships. Coordinate with engineering, product and delivery teams to ensure solution fit and smooth handover. Represent our client at shows, demos and customer briefings; run product demonstrations. Meet and exceed quarterly sales targets and agreed KPIs. Essential Experience & Skills Experience operating or selling C-UAS, radar, EO/IR, communications or ISR systems. B2B sales experience in defence, aerospace, security or critical infrastructure. Proven track record selling technical hardware services (systems, sensors, integrated solutions). Strong tendering/proposal experience and commercial negotiation skills. Excellent stakeholder management - able to influence technical and procurement audiences. Comfortable presenting technical solutions to senior customers and at events. Competent with CRM tools and MS Office. Full UK driving licence; willingness to travel frequently (UK & occasional international travel). Right to work in the UK. Desirable Experience & Skills Familiarity with MOD procurement routes, NPSA/CPNI guidance, and basic cyber/secure-by-design concepts (e.g., NIST frameworks). Existing relationships within airports, MOD units, security integrators or CNI operators. Security Clearance (SC) or eligibility to obtain. KPIs Achieve/exceed quarterly sales targets and hit annual revenue plan. Pipeline growth and pipeline-to-win conversion rate improvements. Number of strategic accounts activated, and number of partners onboarded. Accurate monthly forecasting and short sales cycles on defined opportunities. What We Offer Competitive base salary commission structure. Private medical, pension contributions. 25 days annual leave (plus bank holidays). Training & development budget; opportunities for career progression. Equal opportunities & confidentiality Our client is an equal opportunities employer. We welcome applications from all backgrounds. Successful candidates may be required to sign non-disclosure agreements and comply with export control and security requirements.