WHAT’S THE ROLE?
This is the digital lead seat at IF. You’ll own paid, performance and social commerce across the agency — the full digital picture, not just one corner of it.
Day-to-day, that means running paid media across Meta, TikTok, Google and beyond, growing our clients’ organic social channels, and scaling their TikTok Shops as a genuine commercial channel.
You’ll sit alongside Jo shaping how brand and performance come together, lead the digital team, and front the performance conversations with clients.
It’s hands-on. You’ll be in the platforms, reading the numbers, making the calls. If you want a role where you stay out of the detail and direct from a distance, this isn’t it.
You’ll need to be able to:
* Own the numbers: daily, weekly, monthly performance across paid media, organic social and social commerce. No surprises, no fluff — you know what’s working and what isn’t before anyone asks.
* Run paid properly: budget strategy, planning and optimisation across Meta, TikTok, Google and the wider paid stack — tied to client KPIs and protective of every pound spent.
* Lead awareness and acquisition: joined-up paid and organic social campaigns that actually move the needle, not two teams working past each other.
* Grow social commerce: scale our clients’ TikTok Shops through shop optimisations, affiliates, shoppable content and paid. A real strength of the agency — and a channel you’ll be expected to push further.
* Front the client conversation: monthly performance updates that land. Confidence, clarity, what’s working, what’s next. Clients trust you because you tell them the truth.
* Lead the digital team: support Jo in keeping momentum up, developing the team, and making sure paid, social and commerce pull in the same direction.
* Keep the plates spinning: own the marketing calendar across clients. Multiple brands, multiple plans, nothing dropped.
* Brief creative well: TikToks, Reels, social content, paid assets — good briefs in, good work out. You know the difference between a brief that sets creative free and one that hamstrings it.
THE TICK BOX STUFF:
* 5+ years in paid media and performance marketing, with real hands‑on platform experience — not just oversight.
* Strong across the full paid stack: Meta and TikTok essential, Google and programmatic a real plus.
* Solid organic social experience — you understand it, you can brief it, you can measure it.
* Social commerce or TikTok Shop experience a genuine bonus — or deep affiliate/marketplace experience you’ll transfer fast.
* Agency-side experience — you know how to juggle multiple brands without the wheels coming off.
* Confident in front of clients, especially on the hard numbers — you own the story, good or bad.
* Some team leadership or mentoring experience — you don’t need a big title, but you’ve brought people up with you before.
* Comfortable working alongside creative — you see performance and brand as the same job.
* The commute to Altrincham is no bother.
WHAT’S IN IT FOR YOU?
* Flexi-working: 60:40(ish) in our swanky Altrincham office
* Annual leave: 25 days from day one, rising a day per year to a max of 30
* Health & wellbeing: we’ll contribute toward your gym, meditation app, or nail appointment. Whatever brings you inner peace.
* Team socials: funded fun for everyone, once a quarter.
* Personal development: never stop learning. On us. Annual personal training and development programme.
* Good stuff day: once a year, we do good, together.
* Tuck shop: a fully-stocked, fully-free trolley of good (and not so) stuff.
* The right tool for the job: your very own MacBook Air.
* Friday free at three: after all, what are Fridays made for?
WHO ARE IF.?
We’re a brand commerce agency based in Altrincham. Twenty years in, and an official TikTok Shop Partner, we believe brand and performance should work together — not sit in different rooms — and everything we do runs through our Shift > Engage > Convert framework.
We work with brands like Faith in Nature, YHA, Knowsley Safari, Marston’s, Freshpet and Kärcher. Some for over a decade. That’s not an accident — it’s because we do the work properly, tell clients when there’s a better way of doing something, and back brand thinking with commercial results.
If that sounds like your kind of place, we’d like to hear from you.
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