Title: CRM Marketing Specialist
Duration: Permanent
Location: Fully Remote within Republic of Ireland (also open to UK or Ireland) - Standard hours: 9:00–5:00 / 6:00 | Flexibility required for US time-zone overlap (a few evenings per week)
Job Overview:
* The Email Marketing Specialist will own end-to-end email marketing campaigns for EMEA markets, supporting a fast-growing international expansion. This is an individual contributor role focused on strategy, execution, optimisation, and reporting, with a strong ownership mindset in a newly forming team.
Key Responsibilities:
* Plan, build, and execute email marketing campaigns across EMEA
* Manage the full lifecycle: strategy → production → deployment → optimisation
* Work with CRM and campaign management platforms
* Conduct A/B testing, analyse performance, and optimise campaigns
* Report insights clearly to internal teams, stakeholders, and senior leadership
* Collaborate with global production teams (US/Canada-based)
Required Skills & Qualifications:
* Strong hands-on experience in Email Marketing (core channel)
* B2C / D2C marketing experience with large consumer brands
* CRM / campaign tools experience:
* Epsilon, Moveable Ink, Attentive (nice to have)
* Salesforce Marketing Cloud or similar acceptable
* Adobe Journey Optimizer / AEP is a strong plus
* Working knowledge of:
* HTML (email templates)
* Photoshop (basic–intermediate edits)
* Strong understanding of KPIs, A/B testing, and optimisation