Head of Digital Marketing - B2C Outskirts of Crawley, West Sussex Hybrid working £ Competitive salary Are you a Head of Digital looking for your next B2C opportunity? Lloyd Recruitment Services is partnering with a long-standing client to recruit a Head of Digital Marketing - B2C. This newly created role has been established to lead the digital marketing strategy, drive growth, and deliver best-in-class customer experiences across multiple channels. About the Head of Digital Marketing Role: This is an exciting opportunity to own and shape the digital marketing strategy for a high-profile B2C organisation. You'll lead a small team, oversee performance analytics, and deliver data-driven initiatives across websites, apps, email, social, and paid channels. The role is open to candidates from a range of B2C sectors, including travel, insurance, retail, or financial services, with proven experience in digital leadership and transformation. Head of Digital Marketing Key Responsibilities: * Lead and execute the end-to-end digital marketing strategy, ensuring alignment with business objectives. * Manage and mentor a high-performing digital team, fostering innovation, collaboration, and continuous improvement. * Oversee and optimise all digital channels, including websites, apps, CRM, email, social, and paid campaigns. * Use data and analytics to measure performance, maximise ROI, and inform strategy. * Champion personalisatio...