Description
Veriforce is seeking a Sr. Copywriter, Product Marketing to craft the voice of our Product function. You’ll partner closely with Product, Analytics, and Voice of Customer teams to create clear, compelling, and differentiated messaging that makes our products, insights, and strategies resonate with their audiences.
This role spans product marketing copywriting, analytics storytelling, customer communications, and high impact executive presentations. From defining value propositions that set us apart from competitors, to writing persuasive customer insights reports, to distilling data into narratives people remember - you’ll ensure our message is as powerful as our products.
What that means day-to-day:
Product Marketing Messaging
· Write clear, concise, and differentiated product messaging for enablement, one-pagers, newsletters, and customer communications.
· Define and articulate our value proposition and competitive differentiation.
· Support product launches with website copy, enablement materials, and collateral that drive engagement.
· Use AI based tools to streamline content creation and testing, ensuring messaging is both high quality and delivered faster.
Analytics Storytelling
· Translate complex data and performance metrics into narratives that highlight trends, impact, and opportunity.
· Partner with analysts to create data driven reports, dashboards, and executive summaries that are clear, concise, and compelling.
· Write accompanying copy for visual dashboards and infographics to reinforce key insights.
Voice of Customer Communications
· Draft feature announcements, change communications, and customer feedback summaries.
· Help transform user research and focus group results into stories and recommendations for internal and external audiences.
· Support creation of customer case studies and testimonials.
Executive & Strategic Presentations
· Write and edit PowerPoint content to ensure clarity, flow, and strategic impact.
· Collaborate with the Product & Experience Designer to pair powerful visuals with equally strong messaging.
· Adapt messaging for audiences including internal teams, customers, partners, and the board.
Content Consistency & Excellence
· Maintain a consistent voice and tone across all deliverables.
· Create and manage messaging frameworks and content guidelines to ensure alignment across teams.
· Edit and refine content from other stakeholders for clarity, impact, and style.
What Success Looks Like (First 12 Months)
· Our value proposition and differentiation are clearly defined and consistently communicated across all product marketing and customer touchpoints.
· All major analytics deliverables include compelling, easy-to-digest narratives that drive understanding and action.
· Customer communications (feature launches, updates, insights) are timely, clear, and well-received by audiences.
· Executive presentations are story-driven and persuasive, pairing strong narrative flow with strong design.
· Stakeholders regularly seek your input for message clarity and storytelling guidance.
· Content templates and guidelines are in place, saving time and improving quality across the function.
· AI enabled workflows have been introduced that help accelerate writing, editing, and content repurposing without sacrificing creativity.
What you’ll need to be successful:
· 5 years of professional writing experience in product marketing, content strategy, or related fields.
· Proven ability to write clear, concise, and persuasive copy for multiple audiences and formats.
· Experience with data storytelling - turning numbers into narratives.
· Strong understanding of product marketing principles and competitive positioning.
· Skilled at editing for clarity, tone, and structure.
· Proficient in PowerPoint and comfortable shaping content for presentations.
· Excellent collaboration skills and ability to work across multiple teams and priorities.
· Comfort with using AI powered writing and productivity tools to enhance content quality and speed.
What you’ll get in return:
We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work, and believe that if you look after your people, they look after everything else!
Personal Health & Wellbeing
>🧠 Integrated mental health & wellbeing support
>🌴 Vacation – starting at 3 weeks
>💟 Wellness Days & Annual Giving Day – an extra to give back to yourself or your community
>🩺 Comprehensive medical and dental coverage
> 😴 End of the year, company-wide shut down for you to relax and recharge
Future Planning
>🏫 LinkedIn Learning License for upskilling & development
Interested but don’t feel you meet all the requirements?
Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we consider applications that might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on our determining whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us!
Bring Your Whole Self to Work.
Veriforce-Alcumus is proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.
What you can expect if you apply:
* A response to your application within 15 working days
* An interview process consisting of:
* An initial discovery call with the recruiter
* A first stage interview via Microsoft Teams
* Additional interview with the stakeholders you’ll be working with closely in the role
We’re keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.
What we stand for:
Our values are the core of our business and fundamental to the way we work. In your role, you will;
* Be a team player – working collaboratively and being consciously inclusive with your colleagues
* Be brave – sharing your ideas, challenging the status quo, and taking responsibility for the part you play
* Know your stuff – continuously developing your skills and expertise, with the support from our many learning offerings
* Enjoy the journey – contributing to a positive working environment that enables you and everyone around you to be at their best
Equal Employment Opportunity
We are an equal opportunity workplace. All candidates will be afforded equal opportunity through the recruiting process. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, disability, gender identity and/or expression. We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their authentic selves to work.
If you are contacted for an interview and require accommodation/adjustments during the interviewing process, please let us know.
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Nos valeurs sont au cœur de notre activité et sont fondamentales dans notre façon de travailler. Dans votre rôle, vous allez;
* Être un Joueur d’Equipe : Être inclusif, tant au sein de votre équipe immédiate que dans l’ensemble de l’entreprise. Aidez vos collègues à atteindre leur potentiel.
* Être Brave : Parlez, trouves un moyen et osez essayer. Prenez responsabilité pour le rôle que vous jouez.
* Connaitre votre Métier : Assurez-vous de disposer du savoir-faire technique nécessaire. Continuez à le développer et à l’améliorer chaque jour.
* Profitez du voyage : Travaillez dur, gardez la perspective et amusez-vous. Adoptez une attitude positive et constructive pour favoriser le changement.
Nous sommes un employeur garantissant l'égalité des chances. Tous les candidats bénéficieront des mêmes chances tout au long du processus de recrutement. Nous ne discriminons aucun employé ou candidat à un emploi en raison de sa race, de sa couleur, de son sexe, de son âge, de son origine nationale, de sa religion, de son orientation sexuelle, de son handicap, de son identité et/ou de son expression sexuelle. Nous nous engageons à développer une équipe diversifiée de personnes hautement talentueuses et à créer un environnement inclusif où chacun se sent habilité à apporter sa véritable personnalité au travail.
Si vous êtes contacté pour une entrevue et que vous avez besoin d'aménagements ou d'ajustements pendant le processus d'entrevue, veuillez-nous en informer.