Head of Income Generation
Location: Cooper Associates County Ground, Taunton, TA1 1JT
Contact: Maralyn Smith, maralyn.smith@somersetcricketfoundation.org
Salary: Competitive • Hours: Full Time • Contract: Permanent • Applies: 11 December 2025 • Closes: 5 January 2026 • Interview Date: 12 January 2026
Overview
Looking to provide strategic leadership to grow and diversify Somerset Cricket Foundation’s income streams, with a particular focus on developing high‑value fundraising and strengthening our grassroots community and public fundraising activities. This role will lead the development and implementation of a multi‑channel income generation strategy and prioritise high‑value income streams, playing a pivotal role in the growth and development of the Foundation.
About the Role
The Head of Income Generation sits within the Senior Leadership Team and is key to delivering our new strategy built around the following pillars:
* Clubs, Leagues and Facilities – providing the best possible support to clubs and leagues allowing them to grow and thrive.
* Healthy Communities – using physical activity and cricket to create opportunities for positive social change that unifies and builds social cohesion.
* Education – ensuring Children and Young People have access to high‑quality opportunities to participate in cricket.
* Women & Girls – delivering equity for Women and Girls to play by providing exciting opportunities for clubs to thrive.
* Governance & Leadership – striving to be the leading sports charity which delivers outstanding impactful outcomes for all.
To realise our vision there needs to be significant growth and diversity in our income.
Main Responsibilities
Strategic Leadership
* Lead the development and implementation of a multi‑channel income generation strategy, aligned with the Charity's long‑term goals and values.
* Prioritise growth in high‑value income streams, to maximise donor, partnership potential of giving, community fundraising, events and legacies.
* Embed a support‑centric culture across all our income streams, ensuring positive and long‑lasting relationships with supporters, donors and the wider community.
* Contribute to the wider strategic direction and leadership of the charity as a member of the senior leadership team.
* Report to the Managing Director and Board on performance, risk and opportunities across all areas of income generation.
Philanthropy and Partnerships
* Lead on philanthropic income development, through the creation of compelling cases for support and deep, personalised engagement with major donors, corporate partners and trusts.
* Build a sustainable pipeline of high‑value supporters and partnerships.
* Personally cultivate and manage a portfolio of senior‑level relationships.
Public Fundraising and Community Engagement
* Develop and grow innovative public fundraising including individual giving and legacies – building a long‑term pipeline of committed supporters with a focus on regular giving, digital engagement and gifts in wills.
* Community fundraising – empowering supporters and volunteers to raise funds locally and through grassroots activities.
* Challenge events and fundraising events – developing inspiring, high‑quality events that drive income and engagement.
* Partnerships – develop long‑lasting partnerships with local corporate sponsors to enable sustainability of programme delivery.
Financial and Operational Management
* Set and manage budgets across all fundraising streams, ensuring robust financial management and accurate forecasting.
* Monitor and evaluate performance using data and insight, driving continuous improvement and informed decision making.
External Engagement and Representation
* Act as senior ambassador for Somerset Cricket Foundation alongside the Managing Director with key donors, stakeholders and networks.
* Build and maintain relationships with sector peers, partners and collaborators to share learning and enhance innovation.
* Monitor and respond to external fundraising trends, policy developments and sector insights to inform strategy and tactics.
Diversity, Equity and Inclusion
* Ensure equality, diversity and inclusion and the voices of those supported by Somerset Cricket Foundation and SCCC are considered in all aspects of income generation work.
Charity Responsibilities
* Provide strategic leadership as part of the senior leadership team, including at times deputising for the Managing Director when required.
* Ensure that all activities within the remit of the role comply with relevant legislation, regulation and the charity's policies and procedures.
* Share expertise and give recommendations on legislative and regulatory requirements and best practice across the scope of the role.
* Ensure the safe, secure and ethical use of all data and information accessed. This includes protecting sensitive data, following charity policies and legal requirements and ensuring information is only used for the right purposes.
* Role‑model best practices, always fostering a culture of responsible data use.
* Represent the charity as required at events.
* Role‑model proactive, positive behaviours in line with the charity's values and uphold the reputation and integrity of the charity.
Skills and Experience
* Proven track record of senior leadership in income generation, with significant success in philanthropy and at least one of the following: corporate partnership, trusts and foundations, legacies.
* Strong experience in public fundraising, with an understanding of community fundraising, events and individual giving strategies.
* Track record of delivering and exceeding income targets across a diverse range of income streams.
* Experience of leading strategy development, managing significant budgets and reporting at Board level.
* Knowledge of fundraising regulation, GDPR and ethical fundraising practices.
* Strategic thinking with strong commercial acumen, with a track record of converting this into practice.
* Skilled relationship builder, able to engage confidently with major donors, corporate partners, volunteers and stakeholders.
* Strong leadership and people management skills with the ability to build high‑performing inclusive teams.
* Data literate, with a clear understanding of how to interpret data to drive fundraising strategy and performance.
* Confident communicator and ambassador, internally and externally with excellent influencing and presentation skills.
* Comfortable operating collaboratively with senior leadership team, with shared accountability for organisational success.
Terms of Employment
* Pension contributions: Staff are automatically enrolled into our Group Personal Pension Plan after three months.
* Annual leave: A full‑time entitlement of 25 days and 8 public holiday bank holidays.
* Additional Benefits:
o Membership to Somerset County Cricket Club and 2 tickets per game at the Cooper Associates County Ground.
o Flexible hybrid working (3 days office based).
o Death in Service policy.
o Company events & social activities.
o CPD opportunities.
o Business mileage.
How to Apply
If you have questions about the appointment and would find it helpful to have an informal conversation, please contact the Managing Director Maralyn Smith at maralyn.smith@somersetcricketfoundation.org and we will be happy to arrange a call.
To apply for this position, simply complete the application form below. Please provide as much detail as possible in your application responses. In addition to the application form, you may upload a copy of your CV.
Next Steps
Closing date: Monday 5 January 2026 at midnight.
Interviews:
* Preliminary interviews online – w/c Monday 12 January 2026.
* Final panel interviews face to face – w/c Monday 19 January 2026.
Please view the full Job Pack before applying.
Supporting Documents
Head Of Income Generation Compressed (PDF, 430.5 Kb)
Apply Now
Registered Charity in England and Wales (1168093). A company limited by guarantee, registered in England and Wales company number 10009918. Registered office: 19 Coventry Road, Cubbington, Leamington Spa, CV32 7JN
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