Head of Marketing
About Klyk
Klyk exists to make circular IT the norm for every business in the UK. We’re a B Corp certified circular IT and managed services company on a mission to prove that sustainable technology isn’t a compromise – it’s a better way to run IT. We refurbish devices, manage IT estates, secure data, and run device donation programmes that tackle the digital divide. Our B Corp score of 138.5 is among the highest of any IT business globally.
We’re based in Park Royal, London, and our ambition is to build the dominant brand in IT services – the name every business thinks of when they think about the smartest, most responsible way to manage their IT. Our services span refurbished device procurement, managed IT support, cyber security, IT asset disposition (ITAD), certified data erasure, and CSR-led device donation programmes. We’re also increasingly focused on AI – helping our clients understand, adopt, and integrate AI solutions into their operations so they can work smarter. We work with organisations of all sizes, from high-growth startups to large corporates, and we’re scaling fast.
We’ve recently completed a significant hiring push across sales, engineering, and customer success. The commercial infrastructure is in place. Now we need the marketing leader who can make Klyk famous – someone to own the entire marketing function and turn our mission and momentum into market leadership.
The opportunity
This is a foundational hire. You won’t be joining a mature marketing function – you’ll be building one from the ground up. Strategy, brand, demand generation, content, digital, events, partnerships – it all sits with you. We have strong fundamentals (an in-house content capability, a growing LinkedIn presence, a clear B Corp story) but we haven’t yet built the marketing machine that a business with our ambition requires.
We’re not building a lifestyle business. We’re building a generational company that leaves a permanent mark on the IT industry. That takes people who are all in – not passengers, not clock-watchers, but people who see an opportunity to build something that matters and are prepared to go the distance.
You’ll work directly with the CEO and the sales team. You’ll have the autonomy to set the strategy, choose the channels, build the tech stack, and hire the team as we grow. If you want to own a function end-to-end and see it directly shape the trajectory of a company, this is it.
What You'll Own
Marketing strategy and Leadership
• Define and execute Klyk’s marketing strategy across all channels, aligned to commercial targets and company vision.
• Own the marketing budget and be accountable for ROI, pipeline contribution, and brand growth.
• Build the marketing function over time – hiring, managing, and developing the team as the business scales.
• Act as the voice of the market internally – feeding insight on competitors, positioning, and buyer behaviour into product, sales, and leadership decisions.
Brand positioning and communications
• Own Klyk’s brand identity, messaging, and positioning across every touchpoint – from the website and sales collateral to PR and social media.
• Sharpen positioning across service lines to resonate with target buyer personas: IT Directors, Procurement, CFOs, and Sustainability/CSR leads.
• Leverage Klyk’s B Corp certification and circular economy credentials as genuine commercial differentiators – not just a badge.
• Lead PR, thought leadership, and external communications to build Klyk’s profile as a category leader in circular IT.
Demand Generation & Lead Engine
• Design and execute multi-channel campaigns (paid search, paid social, email nurture, SEO, content syndication) to generate qualified inbound leads across Klyk’s service lines.
• Build and optimise the marketing funnel from first touch to SQL handoff, with clear attribution and conversion tracking at every stage.
• Establish lead scoring and routing processes to ensure the sales team receives high-quality, sales-ready leads.
Digital Content & SEO
• Develop Klyk’s SEO strategy and organic content roadmap to drive sustainable inbound traffic and domain authority.
• Own the website as a conversion engine: landing pages, CTAs, lead magnets, A/B testing, and CRO.
• Collaborate with the wider team on video, social, and thought leadership content that converts – not just engages.
Marketing Technology
• Select, implement, and manage the marketing technology stack (CRM/marketing automation, analytics, ad platforms, attribution tooling).
• Build dashboards and reporting that give the CEO and sales team real-time visibility into pipeline health, campaign ROI, and lead quality.
Partnerships and Events
• Identify and develop co-marketing partnerships with complementary businesses and industry bodies.
• Lead Klyk’s presence at trade shows, exhibitions, and industry events with pre- and post-event campaigns that maximise ROI.
• Support outbound sales efforts with targeted ABM campaigns, collateral, and enablement materials.
What We’re Looking ForMust-Haves
What we're looking for
Must have's
• 7+ years in B2B marketing with at least 2 years in a senior or head-of role – ideally in IT services, technology, managed services, or SaaS.
• Proven track record of building and scaling a marketing function, not just running one someone else built.
• Strong demand generation expertise: you understand funnels, attribution, paid media, email, SEO, and how they all connect to revenue.
• Deep hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, email marketing platforms, and marketing automation (HubSpot, ActiveCampaign, or similar).
• Strategic brand thinker who can also roll up their sleeves – comfortable setting the three-year vision and writing the landing page copy in the same week.
• Strong analytical mindset: comfortable with attribution modelling, funnel metrics, and data-driven optimisation.
• Experience managing marketing budgets and reporting on ROI to senior leadership.
• AI-first mindset with demonstrable experience of using AI tools to build scalable marketing systems – from content production and campaign automation to data analysis and personalisation. You don’t just use AI; you build repeatable workflows with it.
Nice-to-haves
• Experience marketing IT services, technology, managed services, or SaaS businesses.
• Comfort operating in a founder-led, fast-moving environment where you’ll need to be both strategic and hands-on.
• Experience with P&L ownership or direct commercial accountability for marketing spend and revenue contribution.
• Experience supporting or marketing into complex, multi-stakeholder B2B sales cycles with longer decision timelines.
• Track record in employer branding, internal communications, or recruitment marketing.
What's on offer
• A genuine opportunity to shape and own a function from the ground up in a company with real commercial momentum.
• Direct access to the CEO and co-founders – no layers, no politics.
• A B Corp certified company with a mission that actually shows up in the P&L, not just the brand deck.
• Flexible hybrid working from our Park Royal HQ (with an in-house content studio).
• Competitive salary, performance bonus linked to pipeline and revenue targets, and equity via our EMI Share Option Plan – we want you to have a real stake in what we’re building.
• 25 days annual leave plus bank holidays.
• The chance to work with a team that’s genuinely building something different in the IT industry.