REEBOK is looking for a CRM Specialist who will be responsible for executing CRM strategies to enhance customer engagement, database acquisition, boost retention, and drive sales growth.
Working closely with other teams as merchandising, marketing and ecommerce, to define NL calendar, leverage Brand's commercial and marketing pushes and identify business requirements to optimize and implement the CRM channel. The role involves managing customer data, executing personalized marketing campaigns, and analysing customer interactions to optimize the CRM processes.
Roles and Responsibilities:
Planning:
Yearly planning of database acquisition and traffic/revenues.
Monthly forecasting based on results, commercial calendar, implementations.
Monitoring and Reporting:
Weekly reporting on main KPI and results and daily monitoring.
Support data collecting to analyse database and channel performance.
Conduct A/B testing to optimize content and customer journey effectiveness.
Campaign Management:
Calendar management.
Collecting of main information to create campaigns (merchandising data, site performance etc).
Define and create better customer journey.
Implement and optimize customer engagement and retention.
Email Marketing:
Develop and execute multi-channel CRM campaigns (email, SMS, push notifications).
NL layout and content management (collaborate with graphic designer and copy).
Preferred/Essential Skills:
Technical Proficiency: Understanding of CRM platforms and proficiency in using these tools to manage customer data and workflows.
Analytical Skills: Ability to analyse large datasets to extract actionable insights and trends. Proficiency in using data analysis tools and techniques is crucial.
Attention to Detail: Ensuring the accuracy and completeness of customer data, as well as monitoring the effectiveness of campaigns and processes.
Problem-Solving Abilities: Identifying issues within CRM processes and systems, and developing effective solutions to address them.
Excellent Communication Skills: Ability to communicate findings and recommendations clearly to various stakeholders, including technical and non-technical team members.
Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously, ensuring timely completion and implementation.
Customer-Centric Mind-set: Understanding customer needs and behaviours to enhance customer engagement and satisfaction.
Interpersonal Skills: Ability to work collaboratively within teams, provide training, and support to CRM users across the organization.
Adaptability: Staying informed about the latest CRM technologies and industry best practices to continuously improve processes and tools.
What do you get:
Work in a company that helps you grow and progress.
Beautiful office - a beehive of active energy and enthusiasm for work.
Strong and stable company that provides stability
Down to earth, polite and open management
Entrepreneurially driven business that encourages and supports ownership and development.
33 days holidays including bank holidays.
Company events.
Excellent salary, annual bonus, annual salary review.
Unfortunately, no visa sponsorships.