Social Media Manager - UK & I
Cheapside, London
Reports to: Head of Communications, UK&I
About the Role
We're looking for a strategic, creative, and commercially-minded Social Media Manager to elevate the Hays brand across the UK&I region. This is a critical individual contributor role with high visibility and impact, responsible for driving brand consideration, engagement, and advocacy through social media.
You'll lead our LinkedIn strategy and shape our presence across Instagram, Facebook, and emerging platforms in the UK&I. You'll bring a deep understanding of audience behaviour, a framework that links creativity to ROI, and the confidence to influence senior stakeholders.
Key Responsibilities:
* Own and evolve the UK&I social media strategy, with a focus on LinkedIn as our primary channel.
* Build and execute social-first campaigns that amplify flagship initiatives like the Hays Salary Guide.
* Champion employee advocacy, enabling our people to become brand storytellers.
* Collaborate with internal teams (comms, sales enablement, training, CRM) to integrate social across the funnel.
* Use data and insights to optimise performance, report on ROI, and inform creative direction.
* Stay ahead of platform trends, especially in video and visual storytelling.
* Represent UK&I in the global social media centre of excellence, sharing best practices and driving innovation.
Knowledge, Skills & Experience:
* Proven experience managing social media in a brand-led, performance-driven environment (e.g. tech scale-ups, media, consumer brands, or social-first agencies).
* Strong track record of creative content development and audience engagement.
* Experience with video and graphic tools (e.g. Canva, Adobe Premiere, CapCut, InDesign).
* Familiarity with social media management platforms (e.g. Sprinklr, Hootsuite, Brandwatch).
* A data-driven mindset with the ability to link content to commercial outcomes.
* Excellent stakeholder management, confidence and the ability to influence at senior levels.
* A passion for social media, curiosity to experiment, and a commitment to continuous learning.
Why Join Us
* Competitive salary and benefits – with flexibility to increase for the right candidate.
* Hybrid working and a culture that values creativity, autonomy, and impact.
* A chance to shape the future of one of the UK's most recognisable recruitment brands.
* Access to a global network of peers, learning resources, and career development opportunities.
Life at Hays presents the opportunity for growth, varied career paths, exciting challenges and a culture of inclusion that celebrates diversity. As a committed Disability Confident employer, if you're thinking of a new tomorrow for your career, whatever your background, let's work together to create it
At Hays, we share a passion for creating a culture of opportunities for our people to flourish and succeed, whatever your background. We know that diversity of perspective and an inclusive approach, which encourages those experiences and views to be heard, is great for business and therefore your career.