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Sachi Skin is a high-growth, founder-led clinical skincare brand focused on melanin-rich skin, advanced formulations, and thoughtful innovation. We are seeking a commercially driven, strategic, and operationally sharp Head of Marketing & Operations to lead the day-to-day execution and strategic growth of the brand. This role sits at the heart of the business, bridging vision with execution across marketing, community, influencer, PR, and CX teams, while building scalable systems to support international expansion.
Key Responsibilities
* Strategic Planning & Execution: Own and drive the execution of all marketing and operational initiatives in line with the brand vision. Translate brand vision into tangible plans across channels: email, social, content, influencer, paid media, and partnerships. Lead end-to-end project management across all campaigns and launches with clear milestones, accountability, and performance tracking.
* Team Leadership & Cross-Functional Management: Manage and coach a distributed cross-functional team (community, influencer, PR, CX, operations), ensuring alignment, productivity, and morale. Collaborate closely with the Founder, Wholesale Director, and Social Media, Community/Influencer team. Work with and select key agencies to drive growth.
* Marketing & CRM: Oversee the Brand Plan, CRM strategy, campaign management, segmentation, and flows using tools like Klaviyo. Ensure customer journeys are optimized across touchpoints (Shopify, CX, email, SMS, social, loyalty). Implement marketing automation and track CAC, LTV, ROAS, and retention KPIs.
* Brand Growth & Partnerships: Oversee the Brand Calendar, driving growth through digital campaigns, PR activations, influencer collaborations, and strategic brand partnerships. Deliver regular updates to the founders on marketing performance, operational bottlenecks, team progress, and budget tracking. Spot and solve inefficiencies; recommend tech stack upgrades, process improvements, or team restructuring where needed.
Ideal Candidate Profile
* 5-7+ years of senior-level experience in DTC marketing and/or operations, preferably in beauty, skincare, wellness, or luxury lifestyle.
* Proven track record in campaign execution and revenue-driving marketing initiatives.
* Confident managing CRM, CX, and operational tools (Shopify, Klaviyo, Notion, Trello).
* Experience with digital advertising and data-driven decision making (Meta, Google, GA4) and agencies.
* Skilled at managing teams and working cross-functionally in remote, fast-paced environments.
* Strong interpersonal and leadership skills to motivate and coordinate junior and semi-senior team members.
* Bonus: Familiarity with influencer marketing, beauty PR, and scaling in global markets (Asia, US, EU).
Compensation and Remote Working Options
Competitive salary & performance-based bonus potential based on campaign success and revenue growth metrics.
Why Join Sachi Skin?
This is a rare opportunity to shape the growth of one of the UK’s most respected and rising skincare brands. You’ll work directly with the founders and have ownership across a broad remit—from team leadership to customer experience to creative campaign execution. If you’re strategic, detail-oriented, and passionate about clean, clinically driven skincare for diverse skin tones, we want to hear from you.
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