Job Title: Head of Marketing
Employer: Royal High School Bath - GDST
Location: Bath, Somerset
Contract Type: Permanent
Hours: Full Time, 36 hours per week, year-round
Salary: Regional Grade 5, £40,605 - £46,250
Start Date: As Soon As Possible
Application Deadline: 9th June 2025, 11:59 AM
Job Purpose
To lead the implementation of the marketing and communications strategy, stakeholder engagement (including alumnae relations), event management, and to ensure effective lead generation and key messaging throughout the admissions process.
About the School
Royal High Bath is a leading independent girls' day and boarding school (ages 3-18), part of the GDST network, with approximately 550 students. The school offers both day and boarding options, with facilities on two sites in Bath, and includes a Sixth Form.
Responsibilities
1. Develop and execute marketing campaigns to promote student recruitment across Nursery, Prep, Senior, and Sixth Form levels.
2. Manage online and offline communication channels, including the school website and social media platforms.
3. Coordinate event management for recruitment and engagement activities, including some out-of-hours events.
4. Oversee content development and advertising schedules to generate leads and inquiries.
5. Line manage the Marketing and Alumnae Officer and the Marketing and Events Assistant.
6. Collaborate with the Director of Marketing and Communications on fundraising campaigns and outreach activities.
7. Support the development of PR and reporting related to fundraising efforts.
Benefits
* Competitive salary with pay progression
* Extensive professional development opportunities
* Generous pension schemes
* Free life assurance
* Discounts on GDST school fees for employees' children
* Interest-free loans for training, computers, and travel
* Cycle to Work scheme
* Free lunches during term time
Safeguarding Statement
Royal High School Bath and the GDST are committed to safeguarding and promoting the welfare of children. Applicants must be willing to undergo child protection screening, including checks with past employers and the Disclosure and Barring Service. We welcome applications from underrepresented groups.
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