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Marketing executive

Marketing executive
Posted: 15 May
Offer description

As Marketing Executive, you’ll be the engine behind our integrated campaigns. From planning and creating eye-catching content, to optimising email journeys and fine-tuning website messaging, you’ll manage campaigns end-to-end and see the results of your work in action. Please note: this is not a junior execution role. This is a campaign ownership role requiring a proven, high-performing marketer with at least 3 years’ experience managing integrated campaigns in a technical B2B product environment (e.g. manufacturing, industrial, engineering), ideally within the construction sector. This is critical. The role requires someone who is comfortable working with technical products and can translate complex concepts into clear, engaging, and commercially effective marketing. You will be required to demonstrate this during the recruitment process through a campaign presentation and a portfolio of relevant work. You will operate as a senior member within a small marketing team, taking full ownership of campaign delivery, performance, and continuous optimisation. You’ll use HubSpot as our marketing automation platform, gaining hands-on experience with advanced tools in campaign management, data analysis, and lead generation. Salary: Competitive salary DOE Monthly bonus 31 holidays (including bank holidays) 5 sick days on full pay Buy or sell holiday scheme Free lunches Birthday voucher 40 hour week, flexible start and finish time Pension scheme Health insurance scheme, including discounted gym membership and appointment paybacks On premises This role required full time presence on premises. 40 hour week, 8 hour / day Office open 7am to 5pm Flexible start and finish time - e.g. 7:30-4:30, 8:00-5:00 Role Overview If you’re a creative marketer who enjoys turning complex ideas into engaging campaigns and wants to see real commercial impact from your work, this opportunity is for you. At Nicholson, we’re entering a new phase of growth and innovation. With a brand-new website launch, enhanced marketing automation, and targeted campaigns underway, this is a pivotal time to join. You will play a key role in driving measurable lead generation and brand growth within the construction sector. This is an opportunity to shape how we communicate, contribute to high-impact projects, and develop best-in-class campaign execution. You’ll be expected to bring ideas, challenge thinking, and take full accountability for results. What you’ll do Develop and deliver multi-channel marketing campaigns across digital, email, social, and print Own and manage integrated campaigns end-to-end (planning → execution → optimisation → reporting) with clear commercial outcomes Create bold, solution-focused content aligned to defined customer personas Translate complex technical product information into compelling content for architects, specifiers, contractors, and specialist installers Update and optimise website content using CMS, applying SEO and UX best practices Take ownership of website customer experience and conversion optimisation Collaborate closely with Sales, Business Development, and Technical teams Design campaign assets using Adobe Suite, Canva, and video editing tools Produce high-quality content including case studies, blogs, email sequences, and video Track KPIs, analyse performance, and continuously optimise campaigns Drive measurable results (MQLs, engagement, conversions) Support product launches, branding initiatives, and collateral development Use HubSpot (Enterprise or similar) to manage campaigns, workflows, and reporting There may be additional duties to the above. Who you are Energetic, curious, and proactive – you enjoy testing and improving ideas Driven, tenacious, and accountable – you own outcomes, not just tasks A strong problem-solver with a continuous improvement mindset Confident working cross-functionally and building relationships Able to prioritise and manage multiple campaigns effectively Comfortable working autonomously in a fast-paced environment Passionate about learning, growth, and making an impact Aligned with Nicholson values: Hungry, Humble, Smart What success looks like: Independently managing HubSpot campaigns and workflows Delivering measurable improvements in website performance and UX Building strong internal relationships across Sales and Technical teams Generating a consistent flow of qualified leads Campaigns are: Clearly targeted to defined personas Measurable with clear KPIs (MQLs, engagement, conversions) Commercially aligned with sales pipeline growth Website content improvements result in: Increased traffic Increased time on page / reduced bounce rates Improved conversion rates (downloads, enquiries, CPDs etc) HubSpot reporting clearly shows: Which campaigns drive value Which channels perform best by audience Skills, experience, qualifications required Essential: Strong alignment with Nicholson values Excellent written and verbal communication skills Minimum 3 years’ experience managing integrated B2B technical marketing campaigns with measurable results Experience in the construction sector OR a technical manufacturing/engineering environment Strong understanding of lead generation funnels and customer buying journeys Hands-on experience with SEO, PPC, email marketing, and LinkedIn Experience using CRM/automation platforms (HubSpot preferred) Ability to communicate technical products clearly and effectively Experience managing multiple campaigns simultaneously CMS experience (blogs, landing pages, case studies) Desirable: Experience marketing to architects, specifiers, contractors, and installers Degree in Business, Marketing, or English (2:1 preferred) CIM qualification GCSE / A-Level passes in English and Mathematics A portfolio demonstrating campaign work, content, and measurable results is required at interview stage What We Are Not Looking For Candidates from B2C or SaaS backgrounds Candidates without experience in technical manufacturing, engineering, or construction Marketing assistants or coordinators without campaign ownership experience Candidates focused only on execution (e.g. posting social content, sending emails) We are looking for a high-performing campaign manager, not a task-based marketer Nicholson context - www.nicholsonsts.com Nicholson STS Ltd is an innovative and fast-growing company which designs, manufactures and supplies specialist roofing systems. We supply Tier 1 construction companies, roofing contractors and the solar industry with unique products to help solve specific challenges in the industry, such as waterproofing riser penetrations, and fixing to the structure in a 100% waterproof way. We aim to be involved in sales projects at the earliest opportunity, so target specifiers and architects. The company was started by two brothers, Paul Boyt and Alan Boyt in 2000. Before this, they were roofing contractors, but quickly realised that there were not the products on the market to solve challenges they were facing, so they began to design and manufacture products. These became the basis of the Nicholson product range, and we’re still innovating today. We are proud of our staff retention, so only serious applications please! Thank you.

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