Marketing Director
Hospitality / Casual Dining
Competitive Package
Leicestershire
Ref: 10210
The Company
Our client is a fast-growing, energetic casual dining brand with huge ambitions and a standout identity. With rapid international growth, investment in innovation and a culture that champions creativity, pace and ownership, they're building one of the most exciting brand stories in the sector. This is a company where marketing genuinely shapes strategy, and where bold ideas, sharp commercial thinking and great leadership have a visible impact on performance.
The Marketing Director Role
This is a newly created, high-impact leadership role owning the entire marketing function and shaping the future brand direction. You'll define and deliver the marketing strategy across brand, digital, growth, campaign planning, content, promotions and guest experience setting the vision, building capability and leading a talented team.
Leading both long-term brand-building and short-term commercial activation, you'll oversee the full marketing mix: new product and category launches, seasonal campaigns, LTOs, promotional calendars, in-store activation, digital strategy, CRM, PR and social. You'll bring a strategic, insight-led mindset, introduce robust processes, and ensure marketing is a consistent driver of guest acquisition, frequency and sales uplift.
Working closely with the Board and C-Suite, as well as operations, digital and creative partners, you'll elevate brand consistency, evolve the identity and ensure campaigns land brilliantly across all channels. You'll manage the marketing budget, develop agency partnerships, champion data and performance insight, and create a function that thrives on pace, creativity and delivery.
The Marketing Director Person
You'll be an accomplished senior marketing leader with proven experience in fast casual dining, QSR, multi-site F&B or restaurant brands. You'll bring a blend of big-brand rigour and the agility gained from a scaling or challenger environment, with a track record of leading teams, building functions and delivering commercially strong campaigns at pace.
Commercially astute, brand-driven and deeply customer-focused, you'll excel at combining strategic clarity with hands-on delivery when required. You'll be confident influencing at board level, energised by growth, and brilliant at shaping teams, processes and culture. Most importantly, you'll bring the vision, leadership and momentum needed to take an ambitious brand to the next phase of national growth.
How to Apply for the Marketing Director role
If you're looking for a senior leadership role where you can own the marketing function, shape the brand and play a pivotal part in the growth of a fast-moving, ambitious restaurant group, please apply by clicking the button below, attach your full CV in Word format, and quote reference number 10210.
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