Kara Healthcare is a quality care provider devoted to delivering first-class dementia, nursing, residential, and respire care to residents living in our homes. We believe our residents deserves choice, dignity, and independence.
Our main focus is to create a friendly, safe, and warm environment for everyone in our homes. Tailored care plans and 24-hour personal support for each resident help us achieve this. We offer a wide variety of care options from short and long-term residential to person-centred nursing care.
Kara Healthcare are continuously looking to recruit talented individuals to join our caring, enthusiastic, and supportive team. Everyone here has a fundamental part to play in our continued success and growth. Follow our CEO Nitesh Somani or Kara Healthcare LinkedIn to find out more about us.
Job title: Head of Marketing
Reports to: Chief Executive Officer
Main function of the job:
We are seeking an experienced and dynamic Head of Marketing to lead our marketing efforts and drive our brand strategy in the healthcare sector.
The ideal candidate will possess a deep understanding of healthcare marketing particularly Adult Social Care, including digital strategies, content creation, and market analysis.
This is a hands-on role requiring an individual who has a broad network of contacts to maximise brand awareness opportunities, and someone who has a tenacious approach to successfully strengthen relationships and explore what’s new in the Healthcare Sector, whilst having a good understanding of Care Homes, Occupancy, and Commissioning New Homes
The role requires a strategic thinker with a proven track record of developing and executing successful marketing initiatives that align with business goals and resonates with target audiences. `
Experience with planning, implementing and managing PR activities, being an excellent communicator, and having an established network relating to Care Homes will provide a good start for the successful candidate.
Location: Head Office - Leicestershire
Main Duties (not in any order of priority):
Key Responsibilities:
* Public Relations: Develop and maintain strong stakeholder relationships within the healthcare sector, seeking opportunities to support our Care Home portfolio
* Strategic Planning: Develop and implement a comprehensive marketing strategy that aligns with Kara Healthcare’s business objectives and enhances brand visibility and market share.
* Team Leadership: Lead and mentor a diverse marketing team, fostering a culture of creativity, collaboration, and accountability. Provide guidance on best practices in marketing and ensure professional development opportunities for team members.
* Brand Management: Oversee the development and maintenance of the Kara Healthcare brand, ensuring consistency across all channels and touchpoints. Implement brand positioning strategies that differentiate Kara Healthcare in the marketplace.
* Market Research & Analysis: Conduct thorough market research to identify trends, customer needs, and competitive dynamics. Utilize insights to inform marketing strategies and product development.
* Digital Marketing: Spearhead digital marketing initiatives, including SEO, SEM, social media, email campaigns, and website optimization. Leverage analytics to measure performance and optimize campaigns for maximum ROI.
* Content Strategy: Oversee the creation of high-quality content across multiple platforms, including blogs, whitepapers, case studies, and social media. Ensure content is engaging, informative, and aligned with brand messaging.
* Partnerships & Collaborations: Build and maintain relationships with key stakeholders, including healthcare professionals, industry influencers, and strategic partners. Collaborate on joint marketing initiatives to enhance brand reach.
* Budget Management: Develop and manage the marketing budget, ensuring resources are allocated effectively to achieve marketing goals and maximize return on investment.
* Performance Metrics: Establish and track key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and make data-driven decisions for continuous improvement.
Qualifications:
* Bachelor’s degree in marketing, Business Administration, or a related field; MBA preferred.
* 7+ years of experience in marketing, with a minimum of 3 years in a leadership role within the healthcare industry.
* Proven track record of developing and executing successful marketing strategies that drive business growth.
* Strong understanding of digital marketing tools and techniques, including analytics and performance measurement.
* Exceptional leadership and team management skills, with the ability to inspire and motivate a diverse team.
* Excellent communication and presentation skills, with the ability to convey complex information clearly and persuasively.
* Strong analytical and problem-solving skills, with a data-driven mindset.
* Passion for healthcare and a commitment to improving patient outcomes.
What We Offer:
* Competitive salary and performance-based bonuses
* Comprehensive benefits package, including health, dental, and retirement plans.
* Opportunities for professional growth and development
* A collaborative and innovative work environment the chance to make a meaningful impact in the healthcare sector.
Application Process:
Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and vision for the Head of Marketing role at Kara Healthcare. Please send your application to recruitment@karahealthcare.com
Kara Healthcare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.